Atrium | Górecki Studio ![Atrium kolorowe centrum key visual 1 reklama wewnętrzna](https://gorecki.studio/_static/storage/uploads/8ed94009-0592-493d-8b95-7dd9f57871e4/atrium-kolorowe-centrum-key-visual-1-reklama-wewnetrzna.jpg/crop_589_1050_655_2,fm_jpg,q_80,w_589/atrium-kolorowe-centrum-key-visual-1-reklama-wewnetrzna.jpg?signature=6f77bfd581c3125f2597adb4b5c69b49b131e3b974de397e73cc4d3a4635c2d9) Atrium ======== An immersive retail experience that turned shopping malls into vibrant jungles full of adventure and discovery. About Year 2021 Client Atrium European Real Estate Sectors Retail Services Art Direction Big Idea Branding and Campaigns The Colorful Center of the World ---------------------------------- The “Colorful Center of the World” campaign was a four-month, multi-location activation designed to combine shopping with interactive entertainment through Augmented Reality (AR). Rolled out across 12 Atrium shopping centers in Poland, the campaign transformed everyday retail spaces into a dynamic AR safari where visitors could scan QR codes to enter a virtual world of exotic animals and discover fascinating facts along the way. ![Atrium kolorowe centrum key visual 1 reklama zewnętrzna](https://gorecki.studio/_static/storage/uploads/4c36ef50-f3c9-4b61-9f8c-4ac82ae976fd/atrium-kolorowe-centrum-key-visual-1-reklama-zewnetrzna.jpg/crop_2304_2304_579_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-key-visual-1-reklama-zewnetrzna.jpg?signature=ad578d6b4523fa55445ab36634fbbf0043f8c739b870ef64d758e4698b862733) ![Atrium kolorowe centrum key visual 2 reklama zewnętrzna](https://gorecki.studio/_static/storage/uploads/4c36ef50-f3c9-4b61-9f8c-4ac82ae976fd/atrium-kolorowe-centrum-key-visual-2-reklama-zewnetrzna.jpg/crop_1049_1049_207_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-key-visual-2-reklama-zewnetrzna.jpg?signature=92fa10e6e8214ca745f7957eaa13c1db481c3539bda5a857eebcf36056f786b3) Idea & Execution ---------------------- The Colorful Center of the World campaign took visitors on a journey through an exotic animal kingdom. The mechanic was simple: users downloaded a dedicated mobile app and scanned QR codes placed throughout the shopping center to enter an immersive virtual world. The experience revolved around finding hidden animals and learning fun facts about them, turning an ordinary shopping trip into an interactive adventure. - > In a time shaped by the pandemic, the retail sector must evolve to meet new expectations—safety, distance, and contactless experiences. QR code-driven activations and AR technology deliver exactly that. Our ‘Colorful Center of the World’ 3D exhibit connects online and offline, offering safe, engaging, and educational fun for the whole family. – Małgorzata Komarczuk Group Head of Marketing, Atrium European Real Estate ![Atrium kolorowe centrum key visual](https://gorecki.studio/_static/storage/uploads/53c4da38-1276-427f-aa55-f0fb818ccdd9/atrium-kolorowe-centrum-key-visual.jpg/crop_1792_1196_0_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-key-visual.jpg?signature=f0b0d50934e42f3272245973ecfa3338404e7f89106c2ba7c280a081a3d4960d) ![Atrium kolorowe centrum key visual 1 citylight](https://gorecki.studio/_static/storage/uploads/97ecca96-aa78-4204-a9ef-69e5d32730cf/atrium-kolorowe-centrum-key-visual-1-citylight.jpg/crop_1080_1080_216_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-key-visual-1-citylight.jpg?signature=27f5c8edf89b20a55f658aeadc42562c0bb064e4fa184d7a41eb88b853e3c26a) ![Atrium kolorowe centrum naklejki podłogowe](https://gorecki.studio/_static/storage/uploads/97ecca96-aa78-4204-a9ef-69e5d32730cf/atrium-kolorowe-centrum-naklejki-podlogowe.jpg/crop_1357_1357_598_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-naklejki-podlogowe.jpg?signature=31f692ce08c0f9e6645873dece7cae6eb963040d81f6c21f8d7a8c7cf69980fb) ![Atrium kolorowe centrum kubik](https://gorecki.studio/_static/storage/uploads/97ecca96-aa78-4204-a9ef-69e5d32730cf/atrium-kolorowe-centrum-kubik.jpg/crop_2453_2453_0_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-kubik.jpg?signature=c81299e7eac2d3c391c09dc8c186831783b8a9d73c157a5c70b719b05e6a0a1c) ![Atrium kolorowe centrum key visual 2 citylight.](https://gorecki.studio/_static/storage/uploads/97ecca96-aa78-4204-a9ef-69e5d32730cf/atrium-kolorowe-centrum-key-visual-2-citylight.jpg/crop_933_933_0_0,fm_jpg,q_80,w_933/atrium-kolorowe-centrum-key-visual-2-citylight.jpg?signature=b68a16a2e6ff8a32b2be97e3a24726dfcc3d4eefad0bc9ff49e5dcb6dcf8bb96) Key Implementation Elements ----------------------------- Each center received a custom exhibition kit tailored to support the activation. Materials included welcome posters, floor decals, flyers, life-size animal-shaped standees, roadmaps with instructions, and interactive maps with QR-coded points to trigger AR animations. For kids, the campaign also featured themed masks, animal posters, and printed diplomas—encouraging photo opportunities and video sharing. In addition to on-site installations, the campaign was supported by ATL key visuals for OOH and digital content, including static creatives and a promotional video. ![Atrium kolorowe centrum kubiki](https://gorecki.studio/_static/storage/uploads/52449cb3-b214-409e-8c8f-9e32cf7fe6a9/atrium-kolorowe-centrum-kubiki.jpg/crop_1920_1920_0_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-kubiki.jpg?signature=419a5e7d7abaddb9ecd32187573df91cac48fd38f0d07b9b4cab5f7857d45b31) ![Atrium kolorowe centrum standy](https://gorecki.studio/_static/storage/uploads/6a4a1ad5-eee1-48bb-8684-292d77ef78d4/atrium-kolorowe-centrum-standy.jpg/crop_1920_1920_0_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-standy.jpg?signature=56b7ede7fdfcf8ddab1a804509aa6022b8eee34d0aa1d3a747c573aa85865f54) ![Atrium kolorowe centrum roadmapa](https://gorecki.studio/_static/storage/uploads/18d723fb-f94e-4943-a3ad-47e0a631d1f9/atrium-kolorowe-centrum-roadmapa.jpg/crop_5163_5163_0_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-roadmapa.jpg?signature=c077bf0226ad8138640459bbffbbde446da134fab535b1d8bd8ded2f0301450e) ![Atrium kolorowe centrum nagrody](https://gorecki.studio/_static/storage/uploads/18d723fb-f94e-4943-a3ad-47e0a631d1f9/atrium-kolorowe-centrum-nagrody.jpg/crop_3492_3492_0_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-nagrody.jpg?signature=8b48820ccfad551af09db5aa630e47682c47336beca876d79d18e724a9198791) ![Atrium kolorowe centrum standy w centrum](https://gorecki.studio/_static/storage/uploads/a2c6d492-19ca-492e-8f70-8e44ff855415/atrium-kolorowe-centrum-standy-w-centrum.jpg/crop_4000_2081_0_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-standy-w-centrum.jpg?signature=58c094f4337ca297c7c0362ebf175e7ae42e30b10b0cc7cd5e2b988c04aaaf41) Outcomes ---------- The campaign attracted high foot traffic and received strong engagement on social media, with users eagerly sharing their experiences. The exhibition was implemented in 12 shopping centers across Poland, generating positive media coverage and reinforcing the brand’s ESG positioning through its educational and eco-conscious narrative. ![]() Credits Agency Walk Creative Account Manager Zuzka Radowska Art Director Przemysław Górecki Senior Copywriter Piotr Zygmunt Up next --------- [ ![Copernicus key visual święta header](https://gorecki.studio/_static/storage/uploads/9a7067fa-702d-416c-a186-e98ace0eaee1/copernicus-key-visual-swieta-header.jpg/crop_3000_3000_593_0,fm_jpg,q_80,w_1000/copernicus-key-visual-swieta-header.jpg?signature=d61af5ab5b687572143785a927a3c8359112630ff0355ff190173385d6a9aae0) Galeria Copernicus Art Direction and Graphic Design Visual Identity ](https://gorecki.studio/en/works/archive/galeria-copernicus) [ ![Porsche Kampanie Key visual 911 header](https://gorecki.studio/_static/storage/uploads/1facb594-b97c-415a-9148-44bdacf2b1d0/porsche-kampanie-key-visual-911-header.jpg/crop_1101_1100_211_288,fm_jpg,q_80,w_1000/porsche-kampanie-key-visual-911-header.jpg?signature=fe8f251e12e8882cbcebb7c24528f97da33a54e67821dbe8ee98f8df2f770296) Porsche Campaigns and Graphic Design Pure form, no need for decoration ](https://gorecki.studio/en/works/archive/porsche) Close menu Find work by client, type, year The website uses cookies. 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