Atrium Targówek
Art Direction and Graphic Design
Visual Communication
Galeria Copernicus
A shopping journey that’s out of this world. The visual communication for Galeria Copernicus transports the brand into a cosmic universe, where every campaign orbits around style, savings, and attractions — placing the customer at the center of it all.
About
- Year
- 2023
- Client
- G City Europe
- Sectors
- Retail
- Services
- Art Direction and Graphic Design
Visual Identity
We developed a striking visual platform for Galeria Copernicus inspired by its namesake, Nicolaus Copernicus, and the broader cosmos — from planetary systems to galaxy-inspired naming. Drawing from astronomy and the idea of celestial exploration, we created a vivid and distinctive visual language that blends the vastness of space with everyday shopping experiences.
Massive-scale products float through galactic scenery, contrasting with human figures and inviting the viewer into a metaphorical “universe of pleasures and promotions.”
Tone of voice
The brand language revolves around cosmic metaphors — offering a "constellation of attractions," "otherworldly deals," and "astronomical discounts." This narrative approach gave Galeria Copernicus a unique, cohesive, and recognizable communication style, consistent throughout the year and adaptable to any campaign or season.
Outcomes
Bold, cohesive aesthetic not only captured attention but also set the shopping center apart from the competition. By tapping into cosmic metaphors and an astronomy-inspired tone of voice, the brand strengthened its recognition and maintained engaging communication throughout the entire year—regardless of season. As a result, Galeria Copernicus reinforced its position as a modern, attractive destination full of out-of-this-world experiences.
Credits
- Agency
- Walk Creative
- Senior Art Director
- Przemysław Górecki
- Senior Copywriter
- Piotr Wronek
