Galeria Copernicus | Górecki Studio ![Copernicus key visual święta header](https://gorecki.studio/_static/storage/uploads/9a7067fa-702d-416c-a186-e98ace0eaee1/copernicus-key-visual-swieta-header.jpg/crop_1688_3000_1744_0,fm_jpg,q_80,w_1000/copernicus-key-visual-swieta-header.jpg?signature=7aad4fb8b7756270a3fb43b2b0d97b4a4336fa20139ca3fe055d2f0c84937faa) Galeria Copernicus ==================== A shopping journey that’s out of this world. The visual communication for Galeria Copernicus transports the brand into a cosmic universe, where every campaign orbits around style, savings, and attractions — placing the customer at the center of it all. About Year 2023 Client G City Europe Sectors Retail Services Art Direction and Graphic Design Visual Identity ----------------- We developed a striking visual platform for **Galeria Copernicus** inspired by its namesake, Nicolaus Copernicus, and the broader cosmos — from planetary systems to galaxy-inspired naming. Drawing from astronomy and the idea of celestial exploration, we created a vivid and distinctive visual language that blends the vastness of space with everyday shopping experiences. Massive-scale products float through galactic scenery, contrasting with human figures and inviting the viewer into a metaphorical “universe of pleasures and promotions.” ![Copernicus key visual back to school](https://gorecki.studio/_static/storage/uploads/a127b594-820c-4972-8aeb-dbcb39562e31/copernicus-key-visual-back-to-school.jpg/crop_6000_3000_0_0,fm_jpg,q_80,w_1000/copernicus-key-visual-back-to-school.jpg?signature=35de08a6529c662da09c7889aa9ab00325062dec465b6ffcf18faec73dfdabcb) ![Copernicus key visual zimowe wyprzedaże](https://gorecki.studio/_static/storage/uploads/8c26c73c-eb61-4d59-a009-96c263897f88/copernicus-key-visual-zimowe-wyprzedaze.jpg/crop_6000_3000_0_0,fm_jpg,q_80,w_1000/copernicus-key-visual-zimowe-wyprzedaze.jpg?signature=4a9c5491f4ffb6daf88f197fa6712d1f520377a96c4462968443e19cdab5e234) Tone of voice --------------- The brand language revolves around cosmic metaphors — offering a “**constellation of attractions**,” "**otherworldly deals,** “ and ”**astronomical discounts.**” This narrative approach gave Galeria Copernicus a unique, cohesive, and recognizable communication style, consistent throughout the year and adaptable to any campaign or season. ![Copernicus key visual karta prezentowa](https://gorecki.studio/_static/storage/uploads/b71bf186-9cb9-4f0d-be78-894619f53984/copernicus-key-visual-karta-prezentowa.jpg/crop_6000_3000_0_0,fm_jpg,q_80,w_1000/copernicus-key-visual-karta-prezentowa.jpg?signature=dc890f0c0507835b8e8048e767c978408f7119a7abc95d54c7025a5557a55d9d) ![Copernicus key visual święta](https://gorecki.studio/_static/storage/uploads/ced8bb5b-8f0e-49e7-bce5-6ca0a4d91182/copernicus-key-visual-swieta.jpg/crop_6000_3000_0_0,fm_jpg,q_80,w_1000/copernicus-key-visual-swieta.jpg?signature=a47bcab408971d74a46bc9b45eddbf6e37ddcca910d13965da8c8cfc86db998c) Outcomes ---------- Bold, cohesive aesthetic not only captured attention but also set the shopping center apart from the competition. By tapping into cosmic metaphors and an astronomy-inspired tone of voice, the brand strengthened its recognition and maintained engaging communication throughout the entire year—regardless of season. As a result, Galeria Copernicus reinforced its position as a modern, attractive destination full of out-of-this-world experiences. ![Copernicus DOOH zimowe wyprzedaże](https://gorecki.studio/_static/storage/uploads/2c68a6c2-86d2-4075-bfa7-e5c58c050375/copernicus-dooh-zimowe-wyprzedaze.jpg/crop_1920_1284_0_0,fm_jpg,q_80,w_1000/copernicus-dooh-zimowe-wyprzedaze.jpg?signature=297273ef6a60dc9a9070a7c85363ff2a8b1a844426afbd52b89bb0e8e12acb6d) ![Copernicus DOOH święta](https://gorecki.studio/_static/storage/uploads/786f29d1-a532-4146-a5f5-a713a8591825/copernicus-dooh-swieta.jpg/crop_1920_1284_0_0,fm_jpg,q_80,w_1000/copernicus-dooh-swieta.jpg?signature=b517a5b413a2f7308c9eaed676c806a7d33f9c3873422de19640f2f212a83aa8) ![]() Credits Agency Walk Creative Senior Art Director Przemysław Górecki Senior Copywriter Piotr Wronek Up next --------- [ ![Atrium Targówek key visual moda](https://gorecki.studio/_static/storage/uploads/c2ec0d60-a69b-432f-a355-34db08fb9329/atrium-targowek-key-visual-moda.jpg/crop_1440_1440_560_0,fm_jpg,q_80,w_1000/atrium-targowek-key-visual-moda.jpg?signature=72b0410c037cd5b817f677377d8cd2c930ad68b00f797020d9a770b5c15215c8) Atrium Targówek Art Direction and Graphic Design Visual Communication ](https://gorecki.studio/en/works/archive/atrium-targowek) [ ![Atrium kolorowe centrum key visual 1 reklama wewnętrzna](https://gorecki.studio/_static/storage/uploads/8ed94009-0592-493d-8b95-7dd9f57871e4/atrium-kolorowe-centrum-key-visual-1-reklama-wewnetrzna.jpg/crop_1052_1052_675_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-key-visual-1-reklama-wewnetrzna.jpg?signature=d2e0976354157e56441eb72844d41cb6e20d42336a556c2431f12f0990bcd3f9) Atrium Art Direction Big Idea Branding and Campaigns The Colorful Center of the World ](https://gorecki.studio/en/works/archive/atrium) Close menu Find work by client, type, year The website uses cookies. 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