Atrium
Art Direction, Big Idea, Branding and Campaigns
The Colorful Center of the World
Porsche
Selected key visuals from Porsche campaigns executed across both offline and online channels.
About
- Year
- 2020
- Client
- Porsche
- Sectors
- Automotive
- Services
- Campaigns and Graphic Design
Pure form, no need for decoration
A formally harmonious product needs no decoration; it should be elevated through pure form.
– Ferdinand Porsche
This quote served as the perfect creative compass for the key visuals developed for Porsche. Each visual is more than a composition — it’s a measured balance of emotion, precision, and space. It’s a visual narrative that doesn't describe the car, but rather conveys the idea behind it.
Credits
- Agency
- DDB
- Print Production
- Gutenberg Agency
- Graphic Designer
- Przemysław Górecki
- Senior Copywriter
- Krzysztof Mielcarek and Jakub Skitek
