Big Idea | Górecki Studio                    Big Idea
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Looking for a core idea that defines your communication and sets you apart?

**The idea that shapes your entire communication.**

Before anything is created, there’s a thought. A Big Idea is the foundation of any successful campaign. It sets the tone, direction, and purpose for all creative work. We seek ideas that stir emotion, inspire action, and make sure your brand doesn’t go unnoticed.

      ![IKEA Hej! IKEA Murale Karton Katowice dzień realizacja](https://gorecki.studio/_static/storage/uploads/691c0478-5400-44a1-b1d5-04f915eb6731/ikea-hej-ikea-murale-karton-katowice-dzien-realizacja.jpg/crop_5464_3640_0_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-katowice-dzien-realizacja.jpg?signature=79d68d688d5bac67a99241157e076963b69702619d9d3d0d8eec1498651854fb)

 Within Big Idea, we offer:
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  Developing the main campaign idea.

  Storytelling and brand narrative.

  Consumer insights and analysis.

  Translating the idea into ATL / BTL / Digital / Social media.

   Browse works
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 ###  Big Idea  8

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  [             ![SONY White2115 ULT Power Sound header](https://gorecki.studio/_static/storage/uploads/05a6a1f9-89d0-4484-9e12-b14fdfde4c92/sony-white2115-ult-power-sound-header.png/crop_1441_1440_560_0,fm_png,q_80,w_1000/sony-white2115-ult-power-sound-header.png?signature=4c3ca4fffef909192d1bfdfb7625a9c31881e0d3ad68429608a414a7fec56277)

 ULT POWER SOUND × White 2115

 Art Direction Big Idea and Campaigns

  For The Music

  ](https://gorecki.studio/en/works/archive/ult-power-sound-white-2115) [             ![Flyspot key visual 1](https://gorecki.studio/_static/storage/uploads/25c60744-201d-4f8f-969f-01fff16890d6/flyspot-key-visual-1.jpg/crop_1476_1476_371_0,fm_jpg,q_80,w_1000/flyspot-key-visual-1.jpg?signature=34bbb431fc2ca30d17e130f207d267b7c787530bc53725e0c32e696a53427d27)

 Flyspot

 Big Idea Branding and Strategy

  New Visual Identity

  ](https://gorecki.studio/en/works/archive/flyspot) [             ![Amica brand book](https://gorecki.studio/_static/storage/uploads/1670b3a3-023d-4614-b2c6-3075520e53cf/amica-brand-book.jpg/crop_3003_3003_748_0,fm_jpg,q_80,w_1000/amica-brand-book.jpg?signature=ff995a21cb3b0d9c03584d3f00d66062e31c137e078eff448741284ddaf83cb2)

 Amica for living

 Big Idea Branding and Graphic Design

  Brand Refresh

  ](https://gorecki.studio/en/works/archive/amica-for-living) [             ![IKEA Hej! IKEA Murale miniatura 1](https://gorecki.studio/_static/storage/uploads/8d74a825-894b-47f8-a221-819250f9ac6b/ikea-hej-ikea-murale-miniatura-1.jpg/crop_2760_2761_0_102,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-miniatura-1.jpg?signature=70fcd867e5d501e8918049ac9470e50ce6bb29df50a2fa60912c205cf348caf4)

 Hej! IKEA

 Art Direction and Big Idea

  #POSITIVEIMPACT

  ](https://gorecki.studio/en/works/archive/hej-ikea) [             ![IKEA Hej! IKEA Murale Karton Katowice noc panorama realizacja](https://gorecki.studio/_static/storage/uploads/54e70c05-3f19-412f-aef7-e72ab7936b62/ikea-hej-ikea-murale-karton-katowice-noc-panorama-realizacja.jpg/crop_2010_2009_2267_651,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-katowice-noc-panorama-realizacja.jpg?signature=3316aceea381010f304cf7a487a27d4e40ad98ef3b69c483309eeb4aa9a51b37)

 Hej! IKEA

 Art Direction and Big Idea

  #POSITIVEIMPACT

  ](https://gorecki.studio/en/works/archive/hej-ikea-2) [             ![Essa RUSH header](https://gorecki.studio/_static/storage/uploads/6309f6e5-88ee-4ee5-b743-204962d3313e/essa-rush-header.jpg/crop_1081_1080_307_0,fm_jpg,q_80,w_1000/essa-rush-header.jpg?signature=4395e90b75e610e19e5d53c9abd8f2bc4f20afebcebb653d0923c5cee4119e53)

 RUSH – Isotonic Sport Drink

 Big Idea Branding Campaigns Social Media and Strategy

  Movement is in our nature

  ](https://gorecki.studio/en/works/archive/rush-isotonic-sport-drink) [             ![Makro tydzień kuchni polskiej spotscena 1 klatka 5](https://gorecki.studio/_static/storage/uploads/642f86eb-2b11-4a1d-8e60-3705a93fb1d3/makro-tydzien-kuchni-polskiej-spotscena-1-klatka-5.jpg/crop_1081_1080_385_0,fm_jpg,q_80,w_1000/makro-tydzien-kuchni-polskiej-spotscena-1-klatka-5.jpg?signature=74a503211e566deb5a9d151cc188060d12ba703d8bf9cc1630b9c1bb3f812086)

 MAKRO

 Art Direction Big Idea Campaigns and Strategy

  Polish Cuisine Week

  ](https://gorecki.studio/en/works/archive/makro) [             ![Atrium kolorowe centrum key visual 1 reklama wewnętrzna](https://gorecki.studio/_static/storage/uploads/8ed94009-0592-493d-8b95-7dd9f57871e4/atrium-kolorowe-centrum-key-visual-1-reklama-wewnetrzna.jpg/crop_1052_1052_675_0,fm_jpg,q_80,w_1000/atrium-kolorowe-centrum-key-visual-1-reklama-wewnetrzna.jpg?signature=d2e0976354157e56441eb72844d41cb6e20d42336a556c2431f12f0990bcd3f9)

 Atrium

 Art Direction Big Idea Branding and Campaigns

  The Colorful Center of the World

  ](https://gorecki.studio/en/works/archive/atrium)

 [ Show all works](https://gorecki.studio/en/works/archive)

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