ULT POWER SOUND × White 2115 | Górecki Studio ULT POWER SOUND × White 2115 ============================== Lunch campaign for SONY’s new ULT POWER SOUND series products. Created for music lovers who crave deep bass that gets the heart pumping. About Year 2024 Client SONY Sectors Consumer Electronics Services Art Direction Big Idea and Campaigns For The Music --------------- Sony is a brand for which both creators and consumers of music are equally important. The brand’s mission is to ensure the experience of the purest sounds and ignite the emotions of fans while enjoying the songs of their favorite artists. Our goal was to create a campaign to launch the **ULT POWER SOUND series**, which includes three speakers: **ULT TOWER 10, ULT FIELD 7, ULT FIELD 1,** and **ULT WEAR** wireless headphones. Commercials ------------- The campaign included five commercials: four 15-second spots dedicated to individual products in the series, and one 30-second spot showcasing the entire range.Each featured **White 2115** in dedicated virtual worlds, i.e. the roof of an industrial skyscraper, a brutalist underground or a Mars-like setting. Each spot highlighted key features of the promoted product. Ambassador ------------ The first Polish ambassador of Sony audio products became White 2115, one of the most respected rappers of the young generation. His energy and style perfectly matched the character of the ULT POWER SOUND series. He also recorded a dedicated song for the campaign, which was used in the spots, highlighting the power and depth of sound offered by the new SONY products. ![SONY White2115 ULT Power Sound For the music logo 1x1](https://gorecki.studio/_static/storage/uploads/9b525897-17e7-485f-8f12-28de32877b44/sony-white2115-ult-power-sound-for-the-music-logo-1x1.png/crop_2000_2000_0_0,fm_png,q_80,w_1000/sony-white2115-ult-power-sound-for-the-music-logo-1x1.png?signature=aecbfea84d6a2eae5f31a83e234fac9704e3328fe9ffefc349c4e898faed2eec) ![SONY White2115 ULT Power Sound zdjęcie 1 Field 1](https://gorecki.studio/_static/storage/uploads/37bbec7b-ba2f-45ba-9a78-ae2b6ec2c406/sony-white2115-ult-power-sound-zdjecie-1-field-1.jpg/crop_2000_2000_0_0,fm_jpg,q_80,w_1000/sony-white2115-ult-power-sound-zdjecie-1-field-1.jpg?signature=698604851ea9c61a01a69b35318e3921513a49c90aad363d1b8d01ea0d625106) ![SONY White2115 ULT Power Sound zdjęcie 2 Wear](https://gorecki.studio/_static/storage/uploads/37bbec7b-ba2f-45ba-9a78-ae2b6ec2c406/sony-white2115-ult-power-sound-zdjecie-2-wear.jpg/crop_2000_2000_0_0,fm_jpg,q_80,w_1000/sony-white2115-ult-power-sound-zdjecie-2-wear.jpg?signature=2edfaf1602f4f454924479c1bcf542c448c74d3c42d1125dcc24e757f1cff3aa) ![SONY White2115 ULT Power Sound zdjęcie 3 Field 7](https://gorecki.studio/_static/storage/uploads/37bbec7b-ba2f-45ba-9a78-ae2b6ec2c406/sony-white2115-ult-power-sound-zdjecie-3-field-7.jpg/crop_2000_2000_0_0,fm_jpg,q_80,w_1000/sony-white2115-ult-power-sound-zdjecie-3-field-7.jpg?signature=4c41cf6fe486bdaa341a62ecf32c918da393fe1ffe153f14152668d020679cb8) ![SONY White2115 ULT Power Sound zdjęcie 4 Tower](https://gorecki.studio/_static/storage/uploads/37bbec7b-ba2f-45ba-9a78-ae2b6ec2c406/sony-white2115-ult-power-sound-zdjecie-4-tower.jpg/crop_2000_2000_0_0,fm_jpg,q_80,w_1000/sony-white2115-ult-power-sound-zdjecie-4-tower.jpg?signature=c5e16e2e014051b1b3711ec40cbfbd6e29650f9ac8f386855546c699cf33eb88) Photo shoot ------------- In addition to the spots, a photo shoot was realized with White 2115, the results of which were used in promotional materials, reinforcing the visual coherence of the campaign. ![SONY White2115 ULT Power Sound billboard](https://gorecki.studio/_static/storage/uploads/cd4d6b8e-c798-4c94-8304-8d8b6c3619bb/sony-white2115-ult-power-sound-billboard.png/crop_3000_1720_0_0,fm_png,q_80,w_1000/sony-white2115-ult-power-sound-billboard.png?signature=daac65858c86296f1a9b13821e201898075747022c0463760ddf462b78ecc93e) ![SONY White2115 ULT Power Sound reklama zwenętrzna](https://gorecki.studio/_static/storage/uploads/3fa96bc6-293f-4626-b541-97d65077e589/sony-white2115-ult-power-sound-reklama-zwenetrzna.png/crop_2304_1728_0_0,fm_png,q_80,w_1000/sony-white2115-ult-power-sound-reklama-zwenetrzna.png?signature=ad534904f1d2dbcb7d0fb6d044c24c510c6ec32e2c1c39f0e883707cc7477d3e) ![SONY White2115 ULT Power Sound reklama zwenętrzna citylight](https://gorecki.studio/_static/storage/uploads/cd4d6b8e-c798-4c94-8304-8d8b6c3619bb/sony-white2115-ult-power-sound-reklama-zwenetrzna-citylight.png/crop_3000_1720_0_0,fm_png,q_80,w_1000/sony-white2115-ult-power-sound-reklama-zwenetrzna-citylight.png?signature=9aa34cf31eeb777241112b3f6b2033f2454141f1479c06a7930797ef7c5cde13) ![SONY White2115 ULT Power Sound reklama zwenętrzna dooh](https://gorecki.studio/_static/storage/uploads/cd4d6b8e-c798-4c94-8304-8d8b6c3619bb/sony-white2115-ult-power-sound-reklama-zwenetrzna-dooh.png/crop_1655_1572_0_0,fm_png,q_80,w_1000/sony-white2115-ult-power-sound-reklama-zwenetrzna-dooh.png?signature=d4bc623f498bd2d9779772b2b44ad6bee5859af7ec0893e30a04bd240068bf8a) Outcomes ---------- - **Increased brand awareness:** Working with White 2115, the campaign reached a younger audience, increasing interest in Sony products. - **Positive creative reception:** The innovative approach to showcasing products in unique settings received acclaim from both consumers and the advertising industry. - **Industry awards:** The campaign was awarded **the Silver Sword in the KTR 2024 competition** in the Craft Video, Visual Effects | FX category. ![]() Credits Agency Walk Creative Production House Truskavka VFX Abyss Digital Creative Director Bartosz Jaroszewski DOP Nikita Khatsarevich Director Igor Leśniewski Senior Art Director Przemysław Górecki Up next --------- [ ![Avene opakowanie zestaw mockup 1](https://gorecki.studio/_static/storage/uploads/3536bf6d-9b02-4f26-ab6c-56576bdb2655/avene-opakowanie-zestaw-mockup-1.png/crop_1081_1080_472_0,fm_png,q_80,w_1000/avene-opakowanie-zestaw-mockup-1.png?signature=e541856f9825d81710b7fc3a71418f05cdb7f4c07d7e115cfa09a3c870563a17) Avène Graphic Design Packaging ](https://gorecki.studio/en/works/archive/avene) [ ![Flyspot key visual 1](https://gorecki.studio/_static/storage/uploads/25c60744-201d-4f8f-969f-01fff16890d6/flyspot-key-visual-1.jpg/crop_1476_1476_371_0,fm_jpg,q_80,w_1000/flyspot-key-visual-1.jpg?signature=34bbb431fc2ca30d17e130f207d267b7c787530bc53725e0c32e696a53427d27) Flyspot Big Idea Branding and Strategy New Visual Identity ](https://gorecki.studio/en/works/archive/flyspot) Close menu Find work by client, type, year The website uses cookies. 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