Avène | Górecki Studio                           ![Avene opakowanie zestaw mockup 1](https://gorecki.studio/_static/storage/uploads/3536bf6d-9b02-4f26-ab6c-56576bdb2655/avene-opakowanie-zestaw-mockup-1.png/crop_608_1080_653_0,fm_png,q_80,w_608/avene-opakowanie-zestaw-mockup-1.png?signature=c957b6cbb5f8b960ef4fe3b46c824302b7fdf991df483f27bee733a08dbbf6d0)

   Avène
=======

 Packaging design for Avène gift sets balances clinical dermocosmetic credibility with a subtle, clean premium aesthetic.

   About

   Year   2022

  Client   Avène

  Sectors   Fashion and Luxury

  Services   Graphic Design

   Packaging
-----------

For Avène, a brand belonging to the Pierre Fabre Group, we designed packaging for a range of cosmetic gift sets aimed at emphasizing the brand’s elegant, minimalist character and ensuring consistency across the entire portfolio. Every detail was crafted to convey quality and a sense of trust – even before the product is held in hand.

       ![Avene opakowanie zestaw mockup 2](https://gorecki.studio/_static/storage/uploads/3536bf6d-9b02-4f26-ab6c-56576bdb2655/avene-opakowanie-zestaw-mockup-2.png/crop_1920_1080_0_0,fm_png,q_80,w_1000/avene-opakowanie-zestaw-mockup-2.png?signature=5bc333fa0a445000da968ec01c86b35e2e6ed984c25077da095c8907086bfc0c)    Design
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A unified visual motif based on geometric forms and clear composition became the common denominator across all sets. The minimalist structure was complemented by a refined use of color, individually assigned to each product range and its skincare function – from hydration and regeneration to advanced anti-aging formulas.

    ![Avene opakowanie Physiolift mockup](https://gorecki.studio/_static/storage/uploads/3536bf6d-9b02-4f26-ab6c-56576bdb2655/avene-opakowanie-physiolift-mockup.png/crop_1080_1080_0_0,fm_png,q_80,w_1000/avene-opakowanie-physiolift-mockup.png?signature=67146542177e278b023beb302ddd58783a403c4e362aa7e4a1344a89ccce8c97)

      ![Avene opakowanie DermAbsolu](https://gorecki.studio/_static/storage/uploads/3536bf6d-9b02-4f26-ab6c-56576bdb2655/avene-opakowanie-dermabsolu.png/crop_2500_2500_0_0,fm_png,q_80,w_1000/avene-opakowanie-dermabsolu.png?signature=15c5a7acd6478559efe3c4cbcb8ed5f9f5d1e16a77f306f6ca33d9d063363661)         ![Avene opakowanie Body](https://gorecki.studio/_static/storage/uploads/3536bf6d-9b02-4f26-ab6c-56576bdb2655/avene-opakowanie-body.png/crop_2500_2500_0_0,fm_png,q_80,w_1000/avene-opakowanie-body.png?signature=8a4adbf243c754d996e1c3b3e0a3ed83476ed27e7ba78b59d9bae27b3f069733)         ![Avene opakowanie Hydrance](https://gorecki.studio/_static/storage/uploads/3536bf6d-9b02-4f26-ab6c-56576bdb2655/avene-opakowanie-hydrance.png/crop_2500_2500_0_0,fm_png,q_80,w_1000/avene-opakowanie-hydrance.png?signature=89e8d1edeb0d6b6d6dbe0f8ef538e7af202e0787b5d1fb955d8c41806487cc78)         ![Avene opakowanie Physiolift](https://gorecki.studio/_static/storage/uploads/3536bf6d-9b02-4f26-ab6c-56576bdb2655/avene-opakowanie-physiolift.png/crop_2500_2500_0_0,fm_png,q_80,w_1000/avene-opakowanie-physiolift.png?signature=6bbc4f9f46dad0bde9c050901871620f616d5a917b1942ccf2df13748f56768a)         ![Avene opakowanie A Oxitive](https://gorecki.studio/_static/storage/uploads/3536bf6d-9b02-4f26-ab6c-56576bdb2655/avene-opakowanie-a-oxitive.png/crop_2500_2500_0_0,fm_png,q_80,w_1000/avene-opakowanie-a-oxitive.png?signature=0c351e17af6f259619fabbc3dc6cd9a18f19394dcaeed331539c73dd74ab62a1)

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The clean layout and balanced color palette preserved Avène’s dermocosmetic, expert-driven identity while reinforcing its presence in the premium segment.

      ![Avene opakowanie DermAbsolu projekt](https://gorecki.studio/_static/storage/uploads/3536bf6d-9b02-4f26-ab6c-56576bdb2655/avene-opakowanie-dermabsolu-projekt.png/crop_1920_1080_0_0,fm_png,q_80,w_1000/avene-opakowanie-dermabsolu-projekt.png?signature=d04d04d18d00f844cb2ee0b3eb7ab064145d3491cdf34d5d10056a4df1469bf5)    Outcomes
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The result is a cohesive and recognizable line of packaging that strengthens Avène’s positioning as a high-quality, expert dermocosmetic brand. The sets stand out on the shelf through understated elegance, while clearly communicating the differences between individual product ranges.

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  Credits

   Agency   Walk Creative

  Art Director   Przemysław Górecki

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 Avène

 Graphic Design

 Packaging

 ](https://gorecki.studio/en/works/archive/avene)

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