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Avène
Packaging design for Avène gift sets balances clinical dermocosmetic credibility with a subtle, clean premium aesthetic.
About
- Year
- 2022
- Client
- Avène
- Sectors
- Fashion and Luxury
- Services
- Graphic Design
Packaging
For Avène, a brand belonging to the Pierre Fabre Group, we designed packaging for a range of cosmetic gift sets aimed at emphasizing the brand’s elegant, minimalist character and ensuring consistency across the entire portfolio. Every detail was crafted to convey quality and a sense of trust - even before the product is held in hand.
Design
A unified visual motif based on geometric forms and clear composition became the common denominator across all sets. The minimalist structure was complemented by a refined use of color, individually assigned to each product range and its skincare function - from hydration and regeneration to advanced anti-aging formulas.
The clean layout and balanced color palette preserved Avène’s dermocosmetic, expert-driven identity while reinforcing its presence in the premium segment.
Outcomes
The result is a cohesive and recognizable line of packaging that strengthens Avène’s positioning as a high-quality, expert dermocosmetic brand. The sets stand out on the shelf through understated elegance, while clearly communicating the differences between individual product ranges.
Credits
- Agency
- Walk Creative
- Art Director
- Przemysław Górecki
