Flyspot | Górecki Studio ![Flyspot key visual 1](https://gorecki.studio/_static/storage/uploads/25c60744-201d-4f8f-969f-01fff16890d6/flyspot-key-visual-1.jpg/crop_830_1476_865_0,fm_jpg,q_80,w_830/flyspot-key-visual-1.jpg?signature=85f352eda17c5adb1b0272399668f7985de94600c6d4af69075fe7289fd3eeb7) Flyspot ========= The new visual identity and communication strategy for Flyspot exemplify the effective fusion of modern design with an exhilarating message that captures the essence of the brand and its unique offerings. About Year 2024 Client Flyspot Sectors Entertainment and Sports Services Big Idea Branding and Strategy New Visual Identity --------------------- Our task was to develop a visual identity and communication strategy for the brand, emphasizing the uniqueness of the experiences and emotions associated with flying in a wind tunnel. The scope of work included creating a brand book containing the identity and slogan, brand guidelines, and key visual materials. Indoor Skydiving ------------------ Flyspot is a modern entertainment and sports complex that allows individuals to experience the sensation of free flight in a wind tunnel. The tunnel is equipped with an advanced ventilation system generating a vertical airflow at speeds up to 330 km/h, simulating free-fall conditions similar to those during a parachute jump. ![Flyspot photo](https://gorecki.studio/_static/storage/uploads/8bdc3ba9-6247-484a-a8ef-dc62cc131579/flyspot-photo.jpg/crop_3135_3135_1777_428,fm_jpg,q_80,w_1000/flyspot-photo.jpg?signature=8a15270d971afc7024b00b5a43d1ed50e2f0f8a1faf297681ae0ba3d46df1e51) ![Flyspot key visual 3](https://gorecki.studio/_static/storage/uploads/25c60744-201d-4f8f-969f-01fff16890d6/flyspot-key-visual-3.jpg/crop_2560_1476_0_0,fm_jpg,q_80,w_1000/flyspot-key-visual-3.jpg?signature=f43b24e89ce0589318e556e0f391045870932232a082031c4f9d42a9389b37c6) Objectives ------------ - **Develop a new visual identity.** Create a cohesive and recognizable brand image that reflects the dynamism and emotions associated with flying. - **Communication strategy.** Highlight the uniqueness of the experiences offered by Flyspot and build a strong connection with customers through appropriate communication channels. ![Flyspot brand book](https://gorecki.studio/_static/storage/uploads/513fbb9d-806b-4f5b-b1a0-2767384cb643/flyspot-brand-book.jpg/crop_4500_3003_0_0,fm_jpg,q_80,w_1000/flyspot-brand-book.jpg?signature=2ff381f847c3657fcc55e5d70f42d3455ab60d62e5c25263d7bb98d6bb44f583) ![Flyspot brand book slogan marki](https://gorecki.studio/_static/storage/uploads/513fbb9d-806b-4f5b-b1a0-2767384cb643/flyspot-brand-book-slogan-marki.jpg/crop_1600_1600_331_0,fm_jpg,q_80,w_1000/flyspot-brand-book-slogan-marki.jpg?signature=a4f3dbf5fa42c4cb7e811d9a80bdb7b38c4e45ec4305cc95fcee84ce0c72fe1b) ![Flyspot brand book komunikacja marki](https://gorecki.studio/_static/storage/uploads/513fbb9d-806b-4f5b-b1a0-2767384cb643/flyspot-brand-book-komunikacja-marki.jpg/crop_1801_1800_482_0,fm_jpg,q_80,w_1000/flyspot-brand-book-komunikacja-marki.jpg?signature=9d795e901639883e043869d4f23674258414fd0eb29615a4539f26fbcb6b77dc) ![Flyspot brand book key visual budowa](https://gorecki.studio/_static/storage/uploads/513fbb9d-806b-4f5b-b1a0-2767384cb643/flyspot-brand-book-key-visual-budowa.jpg/crop_3280_1944_0_0,fm_jpg,q_80,w_1000/flyspot-brand-book-key-visual-budowa.jpg?signature=787f98c6fb431c72259ed15e97dfdd08849b7893ea7564942ce5914b2b8d124d) ![Flyspot brand book typografia](https://gorecki.studio/_static/storage/uploads/513fbb9d-806b-4f5b-b1a0-2767384cb643/flyspot-brand-book-typografia.jpg/crop_1600_1600_450_0,fm_jpg,q_80,w_1000/flyspot-brand-book-typografia.jpg?signature=dffda156c8b699a0443724c5629eb78b9f03c0f449edf0feb52a094610b6780a) ![Flyspot brand book reklamy digitalowe](https://gorecki.studio/_static/storage/uploads/513fbb9d-806b-4f5b-b1a0-2767384cb643/flyspot-brand-book-reklamy-digitalowe.jpg/crop_1600_1600_450_0,fm_jpg,q_80,w_1000/flyspot-brand-book-reklamy-digitalowe.jpg?signature=c5df861f0ca39bf973817ce8d67fe1045f269f512aa961f1661270713de47f6d) Flyspot – Powered by adrenaline --------------------------------- Flyspot is a place that guarantees immense emotions and unforgettable experiences unavailable elsewhere. Flight and adrenaline are the DNA of our language. These two complementary elements are the starting point and foundation of communication. We say **YES** to emotions and flying! And a firm **NO** to gravity and stasis! The communication is full of sounds, colors, and accents that refer to flying, joy, and adrenaline. The brand positions itself as positive, energetic, and offering unforgettable experiences. ![Flyspot reklama zewnętrzna billboard](https://gorecki.studio/_static/storage/uploads/229d47a2-faf4-4499-bc0b-62ef658d5d3a/flyspot-reklama-zewnetrzna-billboard.jpg/crop_4000_2247_0_307,fm_jpg,q_80,w_1000/flyspot-reklama-zewnetrzna-billboard.jpg?signature=df69d62182b50dd1960740ad38a873e03eefe8de4fa62b0274f630594c66c161) ![Flyspot reklama zewnętrzna citylight](https://gorecki.studio/_static/storage/uploads/229d47a2-faf4-4499-bc0b-62ef658d5d3a/flyspot-reklama-zewnetrzna-citylight.jpg/crop_2778_2777_607_119,fm_jpg,q_80,w_1000/flyspot-reklama-zewnetrzna-citylight.jpg?signature=bb3f71617eb6761e5dbb1190a6149ba19d71fab96af87740977dd89aafc0f9a1) ![Flyspot reklama zewnętrzna citylight przykład](https://gorecki.studio/_static/storage/uploads/229d47a2-faf4-4499-bc0b-62ef658d5d3a/flyspot-reklama-zewnetrzna-citylight-przyklad.jpg/crop_2729_2728_628_216,fm_jpg,q_80,w_1000/flyspot-reklama-zewnetrzna-citylight-przyklad.jpg?signature=b88a0f4b74e7ef4ad848298947f3d7ab70a09c09592d0444c48d39b1727d1e36) ![Flyspot reklama zewnętrzna plakaty seria](https://gorecki.studio/_static/storage/uploads/b08025c7-c4ba-46c3-8e01-d1ae8ad4182c/flyspot-reklama-zewnetrzna-plakaty-seria.jpg/crop_1920_1080_0_0,fm_jpg,q_80,w_1000/flyspot-reklama-zewnetrzna-plakaty-seria.jpg?signature=471fca5c00aa1d6b8b71dfa0f7e87f8701a8759e34b45435e11102c6c5cd26fb) ![Flyspot brand book kolorystyka](https://gorecki.studio/_static/storage/uploads/d0d86415-ba79-4b05-a6ee-0ca58e54644c/flyspot-brand-book-kolorystyka.png/crop_2560_1440_0_0,fm_png,q_80,w_1000/flyspot-brand-book-kolorystyka.png?signature=7cf268467875cab8e94bb8e11df3cd05b9bb61ccf52373bcc8d8cdeb047f298e) ![Flyspot key visual przykład](https://gorecki.studio/_static/storage/uploads/b3022d9b-96ef-4f1c-9650-95e677e04bf9/flyspot-key-visual-przyklad.png/crop_2560_1440_0_0,fm_png,q_80,w_1000/flyspot-key-visual-przyklad.png?signature=d5d4877d8545559c18d5932be038240c6067f4396c963ba61854d11f9fc1c3ab) Key Elements of Visual Identity --------------------------------- - **Color palette.** Energetic colors reflecting the emotions and adrenaline associated with flights. - **Typography.** Bold and legible, emphasizing the brand’s modernity. - **Animations and Kinetic Typography.** Dynamic animations utilizing kinetic typography further emphasize the brand’s energy. Moving graphic elements enhance the impression of flight, adding dynamism and lightness, which are crucial for the Flyspot experience. ![Flyspot key visual 2](https://gorecki.studio/_static/storage/uploads/25c60744-201d-4f8f-969f-01fff16890d6/flyspot-key-visual-2.jpg/crop_2560_1476_0_0,fm_jpg,q_80,w_1000/flyspot-key-visual-2.jpg?signature=b6d649d2be3be9e9f3a57c71d1f4544d46265688f9a0ab71604095974265d575) ![Flyspot social media posty](https://gorecki.studio/_static/storage/uploads/16716c09-66fc-4935-9b88-e0a385503592/flyspot-social-media-posty.png/crop_2560_1440_0_0,fm_png,q_80,w_1000/flyspot-social-media-posty.png?signature=55ffe973ff3467469152e8de28e097ab106903ec8d35341b8c7d19ab3faa0927) ![Flyspot social media stories](https://gorecki.studio/_static/storage/uploads/16716c09-66fc-4935-9b88-e0a385503592/flyspot-social-media-stories.png/crop_2560_1440_0_0,fm_png,q_80,w_1000/flyspot-social-media-stories.png?signature=bfd7c7c3d59462aa15dd4a24230202268f0b66e3a5e7faea62bcb1a65b8c0a46) Outcomes ---------- The new visual identity and communication strategy contributed to strengthening Flyspot’s image as a place offering unique and exciting experiences. 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