Flyspot

• Develop a new visual identity. Create a cohesive and recognizable brand image that reflects the dynamism and emotions associated with flying.

• Communication strategy. Highlight the uniqueness of the experiences offered by Flyspot and build a strong connection with customers through appropriate communication channels.

Flyspot is a place that guarantees immense emotions and unforgettable experiences unavailable elsewhere.

Flight and adrenaline are the DNA of our language. These two complementary elements are the starting point and foundation of communication. We say YES to emotions and flying! And a firm NO to gravity and stasis! The communication is full of sounds, colors, and accents that refer to flying, joy, and adrenaline. The brand positions itself as positive, energetic, and offering unforgettable experiences.

• Color palette. Energetic colors reflecting the emotions and adrenaline associated with flights.

• Typography. Bold and legible, emphasizing the brand's modernity.

• Animations and Kinetic Typography. Dynamic animations utilizing kinetic typography further emphasize the brand's energy. Moving graphic elements enhance the impression of flight, adding dynamism and lightness, which are crucial for the Flyspot experience.

The new visual identity and communication strategy contributed to strengthening Flyspot's image as a place offering unique and exciting experiences. A cohesive and modern brand image increased its recognition and attractiveness among customers seeking unforgettable sensations.