Huawei
Campaigns, Graphic Design, Social Media and Web Design
Summer Hits
RUSH - Isotonic Sport Drink
RUSH is more than an isotonic drink – it’s a lifestyle. Created for those who value authenticity, natural ingredients, and movement as self-care. The launch campaign redefined sport: no pressure, no race – just your pace.
About
- Year
- 2024
- Client
- The Essa Co
- Sectors
- Entertainment and Sports and FMCG
- Services
- Big Idea, Branding, Campaigns, Social Media and Strategy
Movement is in our nature
RUSH, a functional isotonic drink by The Essa Co (EKIPA HOLDING S.A.), stands out with its clean formula enriched with vitamins and minerals. Our task was to create a comprehensive communication strategy, visual identity, and image campaign tailored to a new generation of active consumers who care about authenticity, balance, and simplicity.
RUSH was designed for people who move on their own terms. No comparisons. No idols. No pressure. In this campaign, the heroes aren’t pro athletes – they’re everyday individuals and their passions. Train at your pace. Break your own records – or don’t. Just enjoy the movement, because it’s not about winning, it’s about feeling good.
Execution
We developed the full communication strategy and brand identity, including color palette, typography, and branding elements. The image campaign featured social-first content and promotional materials reflecting RUSH’s authentic, energetic, and unfiltered character.
Outcomes
The campaign positioned RUSH as a standout in the competitive isotonic drink category, establishing a bold identity and strong emotional bond with a Gen Z audience. The natural tone, lifestyle storytelling, and relatable message resonated powerfully with young consumers.
Social media engagement was particularly strong – the brand’s authentic voice was embraced by the Gen Z community, with posts reaching high visibility, sparking active discussion, and gaining wide shares. The campaign insight proved accurate, and the tone of voice hit the mark.
Credits
- Agency
- Walk Creative
- Creative Director
- Bartosz Jaroszewski
- Senior Art Director
- Przemysław Górecki
- Senior Copywriter
- Piotr Wronek
