RUSH - Isotonic Sport Drink | Górecki Studio ![Essa RUSH header](https://gorecki.studio/_static/storage/uploads/6309f6e5-88ee-4ee5-b743-204962d3313e/essa-rush-header.jpg/crop_608_1080_500_0,fm_jpg,q_80,w_608/essa-rush-header.jpg?signature=fec5447d5c5e021285944f56edcca2095133555cdbe23388779e220b9bb91c24) RUSH – Isotonic Sport Drink ============================= RUSH is more than an isotonic drink – it’s a lifestyle. Created for those who value authenticity, natural ingredients, and movement as self-care. The launch campaign redefined sport: no pressure, no race – just your pace. About Year 2024 Client The Essa Co Sectors Entertainment and Sports and FMCG Services Big Idea Branding Campaigns Social Media and Strategy Movement is in our nature --------------------------- RUSH, a functional isotonic drink by The Essa Co (EKIPA HOLDING S.A.), stands out with its clean formula enriched with vitamins and minerals. Our task was to create a comprehensive communication strategy, visual identity, and image campaign tailored to a new generation of active consumers who care about authenticity, balance, and simplicity. RUSH was designed for people who move on their own terms. No comparisons. No idols. No pressure. In this campaign, the heroes aren’t pro athletes – they’re everyday individuals and their passions. Train at your pace. Break your own records – or don’t. Just enjoy the movement, because it’s not about winning, it’s about feeling good. ![Essa RUSH reklama zewnętrzna billboard 2](https://gorecki.studio/_static/storage/uploads/00c2fc0f-f141-4593-8ba8-b0b11f5a3bff/essa-rush-reklama-zewnetrzna-billboard-2.jpg/crop_2500_1669_0_0,fm_jpg,q_80,w_1000/essa-rush-reklama-zewnetrzna-billboard-2.jpg?signature=f68ede633587404acec71dddf43ec5012dd20fd786f796c875428b90ac0286a8) ![Essa RUSH reklama zewnętrzna parkan billboard](https://gorecki.studio/_static/storage/uploads/f68788d2-f328-4f53-bc36-d226cbc8896e/essa-rush-reklama-zewnetrzna-parkan-billboard.jpg/crop_2251_2250_0_0,fm_jpg,q_80,w_1000/essa-rush-reklama-zewnetrzna-parkan-billboard.jpg?signature=5b798277917e7dde6597d78a05b9aaa4af8a016049be08666a45577f2eeee46c) ![Essa RUSH reklama zewnętrzna plakaty 1](https://gorecki.studio/_static/storage/uploads/f081509c-5aba-4a14-89d2-e724514c469d/essa-rush-reklama-zewnetrzna-plakaty-1.jpg/crop_1469_1468_355_0,fm_jpg,q_80,w_1000/essa-rush-reklama-zewnetrzna-plakaty-1.jpg?signature=3761d743f297d236e214559fe18bc84d35c87e3d7118dee306303355071330c1) ![Essa RUSH reklama zewnętrzna plakaty 2](https://gorecki.studio/_static/storage/uploads/9d1f83c0-66e2-4fc9-bc8b-12ae40797910/essa-rush-reklama-zewnetrzna-plakaty-2.jpg/crop_4096_2731_0_0,fm_jpg,q_80,w_1000/essa-rush-reklama-zewnetrzna-plakaty-2.jpg?signature=cd1021b61024e595a73d07e2718aae305b18d946ee95ea80796a12a8d04cc0b0) ![Essa RUSH reklama zewnętrzna key visual](https://gorecki.studio/_static/storage/uploads/d0520d5d-e9fb-47b9-aec8-faf5762a4eca/essa-rush-reklama-zewnetrzna-key-visual.jpg/crop_3002_3000_503_0,fm_jpg,q_80,w_1000/essa-rush-reklama-zewnetrzna-key-visual.jpg?signature=6bf8ccb8041643a795ff4a56690610cb93034f2438912990e2e8d951f9cca439) ![Essa RUSH reklama zewnętrzna billboard 1](https://gorecki.studio/_static/storage/uploads/fb659f0d-e540-4737-84f8-21e5ae48976b/essa-rush-reklama-zewnetrzna-billboard-1.jpg/crop_1888_1889_0_0,fm_jpg,q_80,w_1000/essa-rush-reklama-zewnetrzna-billboard-1.jpg?signature=0154bb9d76f32f881ecda29fa399f8d973449968ba9451f6c56c897c8bcd4d04) ![Essa RUSH reklama zewnętrzna citylight](https://gorecki.studio/_static/storage/uploads/9a3183ac-8157-4435-9625-dc5c8afff9e8/essa-rush-reklama-zewnetrzna-citylight.jpg/crop_3002_3000_503_0,fm_jpg,q_80,w_1000/essa-rush-reklama-zewnetrzna-citylight.jpg?signature=1d1a977c6e79c7492054d3e6de8829de9a69b617f51a95d77c6fc4c2795c0c3c) ![Essa RUSH reklama zewnętrzna metro](https://gorecki.studio/_static/storage/uploads/ee9af8c9-6293-4d4e-8fcb-c109f0e0c5d3/essa-rush-reklama-zewnetrzna-metro.jpg/crop_3000_3000_1388_0,fm_jpg,q_80,w_1000/essa-rush-reklama-zewnetrzna-metro.jpg?signature=80c67721819ea0c83ce1da1e1ad14a5fafbcae639cef402387d18fde588216be) ![Essa RUSH reklama zewnętrzna plakaty 3](https://gorecki.studio/_static/storage/uploads/5dd57700-ca06-440a-b855-ef05b9a9fe31/essa-rush-reklama-zewnetrzna-plakaty-3.jpg/crop_2000_1429_0_0,fm_jpg,q_80,w_1000/essa-rush-reklama-zewnetrzna-plakaty-3.jpg?signature=78453d60e69c9587c1048abcdc54bc1dd5dae4854293b40316a6e2a1516ce3ba) ![Essa RUSH brandbook](https://gorecki.studio/_static/storage/uploads/ab9c517d-e2fa-469e-bfbd-411973e85c84/essa-rush-brandbook.png/crop_1920_1080_0_0,fm_png,q_80,w_1000/essa-rush-brandbook.png?signature=d13385e174f31139c00f44755032d2b27597b905221667803abdf54c635865cf) ![Essa RUSH brandbook banery](https://gorecki.studio/_static/storage/uploads/808a4e01-5130-4d2c-b8bf-a489bf5fbce4/essa-rush-brandbook-banery.png/crop_1921_1080_0_0,fm_png,q_80,w_1000/essa-rush-brandbook-banery.png?signature=e23c119f9ecf5fa3932e1234c4d16f24485a7f918390559664e4bbd613f9e854) Execution ----------- We developed the full communication strategy and brand identity, including color palette, typography, and branding elements. The image campaign featured social-first content and promotional materials reflecting RUSH’s authentic, energetic, and unfiltered character. ![Essa RUSH social media](https://gorecki.studio/_static/storage/uploads/685db02e-aa8a-4ab1-9a6b-94e3518b44b1/essa-rush-social-media.png/crop_2560_2560_0_0,fm_png,q_80,w_1000/essa-rush-social-media.png?signature=39a8f38a7a8b59fd87dc6142b4c2d58c68b4fad6a7f43eba66d3d3ab5f9a11ac) Outcomes ---------- The campaign positioned RUSH as a standout in the competitive isotonic drink category, establishing a bold identity and strong emotional bond with a Gen Z audience. The natural tone, lifestyle storytelling, and relatable message resonated powerfully with young consumers. Social media engagement was particularly strong – the brand’s authentic voice was embraced by the Gen Z community, with posts reaching high visibility, sparking active discussion, and gaining wide shares. The campaign insight proved accurate, and the tone of voice hit the mark. ![Essa RUSH produkt](https://gorecki.studio/_static/storage/uploads/685db02e-aa8a-4ab1-9a6b-94e3518b44b1/essa-rush-produkt.png/crop_2560_1440_0_0,fm_png,q_80,w_1000/essa-rush-produkt.png?signature=c03e3d0f76ad89d19f7ab120b626daafe4a4162bc469275d325cfde6c2d994b7) ![]() Credits Agency Walk Creative Creative Director Bartosz Jaroszewski Senior Art Director Przemysław Górecki Senior Copywriter Piotr Wronek Up next --------- [ ![Huawei header](https://gorecki.studio/_static/storage/uploads/d4381fb9-f5b2-43cc-95d4-cf3a3564bf03/huawei-header.jpg/crop_1043_1042_138_15,fm_jpg,q_80,w_1000/huawei-header.jpg?signature=2ac2bf2c124bc5e76a66b8d6327f2e771461c6938a412a273a316de9af61c4db) Huawei Campaigns Graphic Design Social Media and Web Design Summer Hits ](https://gorecki.studio/en/works/archive/huawei) [ ![EX18P3TIX0004 2 low](https://gorecki.studio/_static/storage/uploads/66dd04d9-a21e-451f-acd6-dc1e5e5d20d6/ex18p3tix0004-2-low.jpg/crop_1376_1377_499_0,fm_jpg,q_80,w_1000/ex18p3tix0004-2-low.jpg?signature=bc56b0cc8dc13706d73ec8290386e2ceba1835cdca8eae6952587cea68978d87) Porsche Exclusive Manufaktur Campaigns Graphic Design and Web Design The Art of Individuality ](https://gorecki.studio/en/works/archive/porsche-exclusive-manufaktur) Close menu Find work by client, type, year The website uses cookies. 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