Porsche Exclusive Manufaktur | Górecki Studio ![EX18P3TIX0004 2 low](https://gorecki.studio/_static/storage/uploads/66dd04d9-a21e-451f-acd6-dc1e5e5d20d6/ex18p3tix0004-2-low.jpg/crop_774_1377_1094_0,fm_jpg,q_80,w_774/ex18p3tix0004-2-low.jpg?signature=ccd15cfc3f2cdcf94ea20a1ffb0fbc2773c915b7fadcb7591290a63d58b08aae) Porsche Exclusive Manufaktur ============================== The Porsche Exclusive Manufaktur campaign proved that true exclusivity is not only about performance – it’s about unique character. Every model can become a one-of-a-kind masterpiece through bespoke personalization. About Year 2020 Client Porsche Sectors Automotive Services Campaigns Graphic Design and Web Design The Art of Individuality -------------------------- Porsche Exclusive Manufaktur is the essence of luxury and personalization. For nearly 30 years, it has crafted tailor-made style packages for customers who want more than a premium car – they want a reflection of their personality. The campaign aimed to inspire customers to design their own unique Porsche through limitless configuration possibilities, supported by a special offer for the Panamera model with enhanced personalization options. ![Porsche exclusive manufaktur panamera 1](https://gorecki.studio/_static/storage/uploads/9f12095d-b26b-4665-b6a6-024be2ccf21e/porsche-exclusive-manufaktur-panamera-1.jpg/crop_2560_2560_0_0,fm_jpg,q_80,w_1000/porsche-exclusive-manufaktur-panamera-1.jpg?signature=fe194e236906f5aa1d5c8365d51e413973bcf6a972a2442ada4eb6ac842bdacb) ![Porsche exclusive manufaktur key visual 1 panamera](https://gorecki.studio/_static/storage/uploads/74023cbd-4830-4e15-95a6-6782504ebe19/porsche-exclusive-manufaktur-key-visual-1-panamera.png/crop_2560_2560_0_0,fm_png,q_80,w_1000/porsche-exclusive-manufaktur-key-visual-1-panamera.png?signature=21dd94bb846139057e4bb65e1e49e796985ba672b95b1c23b3997d4eb185eea7) ![Porsche exclusive manufaktur key visual 2 panamera](https://gorecki.studio/_static/storage/uploads/74023cbd-4830-4e15-95a6-6782504ebe19/porsche-exclusive-manufaktur-key-visual-2-panamera.png/crop_2560_2560_0_0,fm_png,q_80,w_1000/porsche-exclusive-manufaktur-key-visual-2-panamera.png?signature=ba8fd88de36dab7a3539c49791bbe78a6958742832629112e4704751b944a0c7) ![Porsche exclusive manufaktur panamera 2](https://gorecki.studio/_static/storage/uploads/9f12095d-b26b-4665-b6a6-024be2ccf21e/porsche-exclusive-manufaktur-panamera-2.jpg/crop_2560_2560_0_0,fm_jpg,q_80,w_1000/porsche-exclusive-manufaktur-panamera-2.jpg?signature=89fcf63dd2e0974ff322c657a5386235495f1bf0259bdc486866118f078321cc) A Visual Story of Perfection ------------------------------ Exclusive Manufaktur offers a wide range of premium materials – leather, Alcantara, carbon fiber, wood, and aluminum – to ensure each Porsche reflects its owner’s individuality. The campaign showcased this artistry with high-end visuals capturing the handcrafted nature of the process: artisans stitching interiors by hand, paint experts perfecting custom colors, engineers refining every last detail. The Key Visual featured a Panamera staged inside an abandoned factory. The raw, industrial atmosphere contrasted beautifully with the sleek silhouette of the car, portraying understated luxury. The visual subtly referenced Porsche’s roots in Zuffenhausen, adding depth to the storytelling. ![Porsche exclusive manufaktur personalizacja](https://gorecki.studio/_static/storage/uploads/b40501d1-0375-4852-8755-31443440f623/porsche-exclusive-manufaktur-personalizacja.jpg/crop_2048_1536_0_0,fm_jpg,q_80,w_1000/porsche-exclusive-manufaktur-personalizacja.jpg?signature=1e41f4f45b45fd89caa485e488a4376e85029120d90b47b2fa07135f70d568bd) ![Porsche exclusive manufaktur landing page mobile](https://gorecki.studio/_static/storage/uploads/f80d7f58-4e74-4813-9a81-f19fc470bf61/porsche-exclusive-manufaktur-landing-page-mobile.png/crop_2560_1440_0_0,fm_png,q_80,w_1000/porsche-exclusive-manufaktur-landing-page-mobile.png?signature=c91cf9065419656eb6d05d303a564adcc090086d95b7db9960e01a7db46b7adf) ![Porsche exclusive manufaktur landing page tablet 1](https://gorecki.studio/_static/storage/uploads/7bce6394-b0f9-4dd4-aa50-a2eb1976c7e1/porsche-exclusive-manufaktur-landing-page-tablet-1.jpg/crop_2560_2560_0_0,fm_jpg,q_80,w_1000/porsche-exclusive-manufaktur-landing-page-tablet-1.jpg?signature=6780fac1502c206de3401e7b022a3d279c9fb03d80f2649d243bfda44bbde487) ![Porsche exclusive manufaktur landing page tablet 2](https://gorecki.studio/_static/storage/uploads/7bce6394-b0f9-4dd4-aa50-a2eb1976c7e1/porsche-exclusive-manufaktur-landing-page-tablet-2.jpg/crop_2560_2560_0_0,fm_jpg,q_80,w_1000/porsche-exclusive-manufaktur-landing-page-tablet-2.jpg?signature=d5ec7bfea84aac471165ec8756be1e5d2f9e785769f488a8857b3d3e445e2b8c) ![Porsche exclusive manufaktur landing page](https://gorecki.studio/_static/storage/uploads/a1d1288a-d6c1-4855-91f3-d44af9a3fe88/porsche-exclusive-manufaktur-landing-page.jpg/crop_2560_9620_0_0,fm_jpg,q_80,w_1000/porsche-exclusive-manufaktur-landing-page.jpg?signature=db8f5646e182f9cd465eb7490fd53b09fee73ead94a40616f42995aab5ed6512) Outdoor Advertising ![Porsche exclusive manufaktur reklama zewnętrzna billboard 1](https://gorecki.studio/_static/storage/uploads/8d24182c-08d1-4957-ba39-3b749cc51082/porsche-exclusive-manufaktur-reklama-zewnetrzna-billboard-1.jpg/crop_2400_1650_0_0,fm_jpg,q_80,w_1000/porsche-exclusive-manufaktur-reklama-zewnetrzna-billboard-1.jpg?signature=b443323829e2d93ec772cc46fb92c72c40496e2e8bfb90c80be3f7fad81f3faf) ![Porsche exclusive manufaktur reklama zewnętrzna billboard 2](https://gorecki.studio/_static/storage/uploads/8d24182c-08d1-4957-ba39-3b749cc51082/porsche-exclusive-manufaktur-reklama-zewnetrzna-billboard-2.jpg/crop_2500_1665_0_0,fm_jpg,q_80,w_1000/porsche-exclusive-manufaktur-reklama-zewnetrzna-billboard-2.jpg?signature=d58565976f6d795bb392f0bfbcbeb071ee4f3a8a07a40b992813d10c25b27d5f) High-End Magazine Advertising ![Porsche exclusive manufaktur reklama prasowa](https://gorecki.studio/_static/storage/uploads/ec8ce2d5-2bdf-4a69-a5ea-feb9b1e954b2/porsche-exclusive-manufaktur-reklama-prasowa.jpg/crop_4580_2577_0_0,fm_jpg,q_80,w_1000/porsche-exclusive-manufaktur-reklama-prasowa.jpg?signature=3190adfce483a197434367cfddbf9720f214f4c3935426aa9d4c49c94d2df032) Digital Campaign ![Porsche exclusive manufaktur reklamy digitalowe](https://gorecki.studio/_static/storage/uploads/607bd630-8481-4327-bb0e-7439462af9c6/porsche-exclusive-manufaktur-reklamy-digitalowe.png/crop_2560_1440_0_0,fm_png,q_80,w_1000/porsche-exclusive-manufaktur-reklamy-digitalowe.png?signature=539fb392f84043c7be3c1fce0317d89db5f2397d37bd993d3418e1f2e60867c2) Outcomes ---------- The campaign boosted interest in Porsche personalization, increased social media engagement, and further strengthened the brand’s image as a symbol of bespoke luxury and individuality. ![]() Credits Agency DDB Print Production Gutenberg Agency Art Director Przemysław Górecki Senior Copywriter Krzysztof Mielcarek Up next --------- [ ![Essa RUSH header](https://gorecki.studio/_static/storage/uploads/6309f6e5-88ee-4ee5-b743-204962d3313e/essa-rush-header.jpg/crop_1081_1080_307_0,fm_jpg,q_80,w_1000/essa-rush-header.jpg?signature=4395e90b75e610e19e5d53c9abd8f2bc4f20afebcebb653d0923c5cee4119e53) RUSH – Isotonic Sport Drink Big Idea Branding Campaigns Social Media and Strategy Movement is in our nature ](https://gorecki.studio/en/works/archive/rush-isotonic-sport-drink) [ ![Jagermeister key visual reklama zewnętrzna](https://gorecki.studio/_static/storage/uploads/667702f9-d152-4fe0-99be-a16cbea6146c/jagermeister-key-visual-reklama-zewnetrzna.jpg/crop_1822_1821_639_225,fm_jpg,q_80,w_1000/jagermeister-key-visual-reklama-zewnetrzna.jpg?signature=31351d0708985c5144d3b5e2979457890fe663320b27c4ca80c89fa76eefcc3a) Jägermeister Art Direction and Graphic Design Key Visual Design ](https://gorecki.studio/en/works/archive/jagermeister-2) Close menu Find work by client, type, year The website uses cookies. 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