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Porsche Exclusive Manufaktur
The Porsche Exclusive Manufaktur campaign proved that true exclusivity is not only about performance – it’s about unique character. Every model can become a one-of-a-kind masterpiece through bespoke personalization.
About
- Year
- 2020
- Client
- Porsche
- Sectors
- Automotive
- Services
- Campaigns, Graphic Design and Web Design
The Art of Individuality
Porsche Exclusive Manufaktur is the essence of luxury and personalization. For nearly 30 years, it has crafted tailor-made style packages for customers who want more than a premium car – they want a reflection of their personality.
The campaign aimed to inspire customers to design their own unique Porsche through limitless configuration possibilities, supported by a special offer for the Panamera model with enhanced personalization options.
A Visual Story of Perfection
Exclusive Manufaktur offers a wide range of premium materials – leather, Alcantara, carbon fiber, wood, and aluminum – to ensure each Porsche reflects its owner’s individuality.
The campaign showcased this artistry with high-end visuals capturing the handcrafted nature of the process: artisans stitching interiors by hand, paint experts perfecting custom colors, engineers refining every last detail.
The Key Visual featured a Panamera staged inside an abandoned factory. The raw, industrial atmosphere contrasted beautifully with the sleek silhouette of the car, portraying understated luxury. The visual subtly referenced Porsche’s roots in Zuffenhausen, adding depth to the storytelling.
Outdoor Advertising
High-End Magazine Advertising
Digital Campaign
Outcomes
The campaign boosted interest in Porsche personalization, increased social media engagement, and further strengthened the brand’s image as a symbol of bespoke luxury and individuality.
Credits
- Agency
- DDB
- Print Production
- Gutenberg Agency
- Art Director
- Przemysław Górecki
- Senior Copywriter
- Krzysztof Mielcarek
