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Campaigns, Graphic Design and Web Design
The Art of Individuality
Jägermeister
Working with Jägermeister means diving deep into a brand world driven by emotion, ritual, and culture. As part of our collaboration, we created a series of key visuals that consistently express the brand’s bold and distinctive identity.
About
- Year
- 2023
- Client
- Jägermeister
- Sectors
- FMCG
- Services
- Art Direction and Graphic Design
Key Visual Design
Our creative partnership with Jägermeister resulted in a diverse set of key visuals, crafted for various communication contexts – from the energy of music festivals to the icy ritual of serving a shot at the perfect temperature. Visually striking and strategically grounded, each visual carries a clear insight – whether it's about being the headliner of the night or turning the act of drinking into a premium experience.
Headliner of the Festival
Jägermeister is a natural part of the party landscape. These visuals shout: "we're wherever something big is happening" – from massive festival stages to underground city scenes. Bold, raw, and energetic, they reflect how the brand wants to be perceived: not just as a party drink, but as a cultural symbol that understands the rhythm of the city and gives it a voice.
Open Your Ice
Created for a product-focused campaign, this key visual takes on a minimalistic, almost luxurious tone – highlighting the ritual of serving Jägermeister ice cold at -18°C. It’s a story about flavor unlocked by extreme chill. Despite its clean aesthetic, the design retains the brand’s unapologetic attitude and unmistakable edge.
Credits
- Agency
- Walk Creative
- Senior Art Director
- Przemysław Górecki
- Senior Copywriter
- Piotr Zygmunt and Piotr Wronek
