Jägermeister | Górecki Studio                           ![Jagermeister key visual reklama zewnętrzna](https://gorecki.studio/_static/storage/uploads/667702f9-d152-4fe0-99be-a16cbea6146c/jagermeister-key-visual-reklama-zewnetrzna.jpg/crop_1267_2250_895_0,fm_jpg,q_80,w_1000/jagermeister-key-visual-reklama-zewnetrzna.jpg?signature=c38a2634a38a70467a865ba03259f8e2fd4980ee48286258941f17b5dd2dd359)

   Jägermeister
==============

 Working with Jägermeister means diving deep into a brand world driven by emotion, ritual, and culture. As part of our collaboration, we created a series of key visuals that consistently express the brand’s bold and distinctive identity.

   About

   Year   2023

  Client   Jägermeister

  Sectors   FMCG

  Services   Art Direction and Graphic Design

   Key Visual Design
-------------------

Our creative partnership with Jägermeister resulted in a diverse set of key visuals, crafted for various communication contexts – from the energy of music festivals to the icy ritual of serving a shot at the perfect temperature. Visually striking and strategically grounded, each visual carries a clear insight – whether it’s about being the headliner of the night or turning the act of drinking into a premium experience.

      ![Jagermeister headliner festiwalu reklama zewnętrzna](https://gorecki.studio/_static/storage/uploads/4cb76bff-9660-48f9-a0f5-4c7aeba9a4e7/jagermeister-headliner-festiwalu-reklama-zewnetrzna.jpg/crop_4000_2666_0_0,fm_jpg,q_80,w_1000/jagermeister-headliner-festiwalu-reklama-zewnetrzna.jpg?signature=4519f9d36025418b8df39059e5ea7926e27110461ec91cb47b3b19fe6d029838)

  Headliner of the Festival
---------------------------

Jägermeister is a natural part of the party landscape. These visuals shout: **“we’re wherever something big is happening”** – from massive festival stages to underground city scenes. Bold, raw, and energetic, they reflect how the brand wants to be perceived: not just as a party drink, but as a cultural symbol that understands the rhythm of the city and gives it a voice.

      ![Jagermeister headliner festiwalu key visual 2](https://gorecki.studio/_static/storage/uploads/dcd265a0-93c9-428d-8fea-4185e086f009/jagermeister-headliner-festiwalu-key-visual-2.jpg/crop_2625_2625_437_0,fm_jpg,q_80,w_1000/jagermeister-headliner-festiwalu-key-visual-2.jpg?signature=805c103d80c3bfc74ad976105cdcb2c3ed287c98da6020b81a70fa934f0a4a9f)         ![Jagermeister headliner festiwalu key visual 1](https://gorecki.studio/_static/storage/uploads/cb62e2fb-0245-4a2e-8ac9-e7946f1d40bf/jagermeister-headliner-festiwalu-key-visual-1.jpg/crop_2625_2625_437_0,fm_jpg,q_80,w_1000/jagermeister-headliner-festiwalu-key-visual-1.jpg?signature=6495bd454eeef5a72d1efcbac72b23ca07e3bce26074fef1aeb27f0073214e87)

     ![Jagermeister key visual reklama zewnętrzna](https://gorecki.studio/_static/storage/uploads/667702f9-d152-4fe0-99be-a16cbea6146c/jagermeister-key-visual-reklama-zewnetrzna.jpg/crop_3000_2250_0_0,fm_jpg,q_80,w_1000/jagermeister-key-visual-reklama-zewnetrzna.jpg?signature=5789924781b89cb862533cc96f3bf36366054c8307e91787e49d13ca415aa21e)

  Open Your Ice
---------------

Created for a product-focused campaign, this key visual takes on a minimalistic, almost luxurious tone – highlighting the ritual of serving Jägermeister ice cold at –18°C. It’s a story about flavor unlocked by extreme chill. Despite its clean aesthetic, the design retains the brand’s unapologetic attitude and unmistakable edge.

    ![Jagermeister key visual](https://gorecki.studio/_static/storage/uploads/1a7f6a7e-161f-4d9b-82d5-24745b5c0b8b/jagermeister-key-visual.jpg/crop_3000_3000_0_0,fm_jpg,q_80,w_1000/jagermeister-key-visual.jpg?signature=94769aa74b2e9ab404ec7d3a6fbe097b0c10f1082934ae0eca39f1e09461dc76)

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  Credits

   Agency   Walk Creative

  Senior Art Director   Przemysław Górecki

  Senior Copywriter   Piotr Zygmunt and Piotr Wronek

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