Atrium Promenada
Art Direction, Branding and Graphic Design
New Look & Feel
Porsche E-Hybrid
The "Igniting Power" campaign reimagines the perception of electric vehicles, highlighting the harmony between luxury, performance, and environmental consciousness. It's an invitation to a world where passion meets the future.
About
- Year
- 2020
- Client
- Porsche
- Sectors
- Automotive
- Services
- Campaigns, Graphic Design and Web Design
Igniting Power
The "Igniting Power" concept symbolizes the dynamic fusion of electric technology with Porsche's legendary performance. The spark represents inspiration, innovation, and the transformative change that hybrid models bring to the automotive market. Visually, the campaign features vibrant colors — electric green contrasted with Porsche's classic blacks and whites — set against dynamic scenes of natural landscapes and modern architecture.
Objectives
Present the E-Hybrid lineup as next-generation hybrids offering not only low emissions but also exceptional performance.
Position Porsche as a leader in innovation and sustainable solutions within the premium segment.
Encourage potential customers to schedule test drives and generate interest in purchasing E-Hybrid models.
High-End Magazine Advertising
The campaign included advertisements in high-end magazines, showcasing the Porsche E-Hybrid models' blend of luxury and eco-friendly performance.
Digital Campaign
Porsche hybrids epitomize power, style, and the future of mobility. Electric driving isn't the end of driving pleasure — it's a new dimension that also cares for the environment.
The digital campaign featured personalized ads across online platforms and social media, depicting the models in both everyday and extreme scenarios.
Outcomes
The campaign led to a 32% increase in interest in Porsche's hybrid products within the first three months of launch. It attracted new customers, particularly those considering entering the hybrid vehicle segment, and reinforced Porsche's image as a leader in automotive innovation and a brand committed to the future.
Credits
- Agency
- DDB
- Print Production
- Gutenberg Agency
- Art Director
- Przemysław Górecki
- Senior Copywriter
- Krzysztof Mielcarek
