Porsche E-Hybrid | Górecki Studio                           ![Porsche e hybrid kampania reklama zewnętrzna billboard](https://gorecki.studio/_static/storage/uploads/286d7ea9-523f-48bb-884f-9552b797d55d/porsche-e-hybrid-kampania-reklama-zewnetrzna-billboard.jpg/crop_1837_3266_1531_0,fm_jpg,q_80,w_1000/porsche-e-hybrid-kampania-reklama-zewnetrzna-billboard.jpg?signature=0fa07f58431a6707cbe5c03a3e869063e19776d2caaecf7fdf26c76a78dd046a)

   Porsche E-Hybrid
==================

 The “Igniting Power” campaign reimagines the perception of electric vehicles, highlighting the harmony between luxury, performance, and environmental consciousness. It’s an invitation to a world where passion meets the future.

   About

   Year   2020

  Client   Porsche

  Sectors   Automotive

  Services   Campaigns Graphic Design and Web Design

   Igniting Power
----------------

The “Igniting Power” concept symbolizes the dynamic fusion of electric technology with Porsche’s legendary performance. The spark represents inspiration, innovation, and the transformative change that hybrid models bring to the automotive market. Visually, the campaign features vibrant colors — electric green contrasted with Porsche’s classic blacks and whites — set against dynamic scenes of natural landscapes and modern architecture.

       ![Porsche e hybrid kampania landing page tablet widok](https://gorecki.studio/_static/storage/uploads/7e132a47-ae98-43a2-8961-9b2bc418c369/porsche-e-hybrid-kampania-landing-page-tablet-widok.jpg/crop_6000_3375_0_562,fm_jpg,q_80,w_1000/porsche-e-hybrid-kampania-landing-page-tablet-widok.jpg?signature=b822592d67d0003b6a6c2c879556825799b9666b740cb045080f7a1e80795e17)   Porsche e hybrid kampania landing page tablet widok

  Objectives
------------

- Present the E-Hybrid lineup as next-generation hybrids offering not only low emissions but also exceptional performance.
- Position Porsche as a leader in innovation and sustainable solutions within the premium segment.
- Encourage potential customers to schedule test drives and generate interest in purchasing E-Hybrid models.

    ![Porsche e hybrid kampania landing page mobile](https://gorecki.studio/_static/storage/uploads/273f1350-aa1e-412b-a497-7aa4e2729508/porsche-e-hybrid-kampania-landing-page-mobile.jpg/crop_4592_4592_0_53,fm_jpg,q_80,w_1000/porsche-e-hybrid-kampania-landing-page-mobile.jpg?signature=2c5942871c424c9ce8750014be9fd4a1dd716a11cfeb5cd26aace059eeee7f6c)

     ![Porsche e hybrid kampania landing page tablet](https://gorecki.studio/_static/storage/uploads/5918478b-c273-4cb7-81a3-cd3ec762e058/porsche-e-hybrid-kampania-landing-page-tablet.jpg/crop_5452_3066_0_0,fm_jpg,q_80,w_1000/porsche-e-hybrid-kampania-landing-page-tablet.jpg?signature=5607c5113317d6ebba9f6b4a197dba1f2e11d9e2d96bbbc1dbbd8bc7454c77bb)

  High-End Magazine Advertising
-------------------------------

The campaign included advertisements in high-end magazines, showcasing the Porsche E-Hybrid models’ blend of luxury and eco-friendly performance.

    ![Porsche e hybrid reklama prasowa](https://gorecki.studio/_static/storage/uploads/3cd7a274-28fc-408b-a77e-0dc24f348365/porsche-e-hybrid-reklama-prasowa.jpg/crop_2300_2300_450_0,fm_jpg,q_80,w_1000/porsche-e-hybrid-reklama-prasowa.jpg?signature=ce0c45b3bc47a1c375086a208c54380d3994d6e65e579d841a6493365a096ae0)

     ![Porsche e hybrid reklama prasowa rozkładówka](https://gorecki.studio/_static/storage/uploads/74142e4c-8062-4243-90cd-0018a124fafe/porsche-e-hybrid-reklama-prasowa-rozkladowka.jpg/crop_5000_3750_0_0,fm_jpg,q_80,w_1000/porsche-e-hybrid-reklama-prasowa-rozkladowka.jpg?signature=0e31e02d842408a27abd1e5623cc262b3022e22f169de0a45cabf88f4de221d4)

  Digital Campaign
------------------

Porsche hybrids epitomize power, style, and the future of mobility. Electric driving isn’t the end of driving pleasure — it’s a new dimension that also cares for the environment.

The digital campaign featured personalized ads across online platforms and social media, depicting the models in both everyday and extreme scenarios.

      ![Porsche e hybrid kampania reklamy digitalowe](https://gorecki.studio/_static/storage/uploads/c39e44f8-7999-43ac-ad05-deb0004c8893/porsche-e-hybrid-kampania-reklamy-digitalowe.jpg/crop_2560_1440_0_0,fm_jpg,q_80,w_1000/porsche-e-hybrid-kampania-reklamy-digitalowe.jpg?signature=01a5cb9cfef31417ddfb12ca1d87aba4200a1a5d690163d4e899cb744533f79e)        ![Porsche e hybrid kampania social media](https://gorecki.studio/_static/storage/uploads/73ddfa45-8964-4fc4-b8b5-8886635947cb/porsche-e-hybrid-kampania-social-media.jpg/crop_2560_1440_0_0,fm_jpg,q_80,w_1000/porsche-e-hybrid-kampania-social-media.jpg?signature=5b1b4bc4120c2f6e227596f49d11473a675e5cafb38d17b45cad93d79e6e53aa)    Outcomes
----------

The campaign led to a **32%** increase in interest in Porsche’s hybrid products within **the first three months** of launch. It attracted new customers, particularly those considering entering the hybrid vehicle segment, and reinforced Porsche’s image as a leader in automotive innovation and a brand committed to the future.

     ![Porsche e hybrid kampania landing page tablet w dłoni użytkownika](https://gorecki.studio/_static/storage/uploads/55a9b2b5-a4a5-4796-b9bd-f86a60fa95d6/porsche-e-hybrid-kampania-landing-page-tablet-w-dloni-uzytkownika.jpg/crop_3449_2693_0_0,fm_jpg,q_80,w_1000/porsche-e-hybrid-kampania-landing-page-tablet-w-dloni-uzytkownika.jpg?signature=6d0dfa9fb3d07a3937985e5d8ed2c6795d211901b4c23a542966188a8b49cfcd)

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  Credits

   Agency   DDB

  Print Production   Gutenberg Agency

  Art Director   Przemysław Górecki

  Senior Copywriter   Krzysztof Mielcarek

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