Amica for living

Changes to the logotype reflect the newly developed and implemented communication strategy. This is just one part of a broader transformation that will affect how our brand engages with end users. Since the beginning of the year, we've conducted extensive market research on how our brand and products are perceived and used. Based on these insights, we’ve begun rolling out updates — starting with the new logo.

— Paweł Rydz, Marketing Director, Amica Group

In our customer communication, ‘everyday life’ becomes the keyword—celebrating the daily rather than only big moments. That’s why we added the ‘for living’ claim to the logo and enhanced the prominence of Amica’s signature color. Red symbolizes energy, vitality, and life, making it the perfect carrier for our new message. Through the phrase ‘for living,’ we want to show that our appliances are made to support people every day, to ease daily tasks, and to help fill each moment with positive energy and joy.

— Joanna Lewandowska, Strategic Communications Manager, Amica Group

The new system includes a distinct and clean visual motif, new corporate fonts from the Uni and Lato families, a signature red gradient, and a tone of voice that bridges Amica’s modern technologies with the daily needs of its customers.

The rebranding was well received by both consumers and industry professionals. The refreshed identity and updated communication strategy effectively reinforced Amica’s role as a brand that delivers thoughtful, life-enhancing solutions — every single day.