Versace & Trendy Opticians
Branding and Graphic Design
Promotional Materials
Atrium Promenada
Atrium Promenada is more than a shopping destination — it's a space of style, inspiration, and unique moments. Our new creative line effectively captures the brand's luxurious and aspirational character, blending fashion, design, and prestige.
About
- Year
- 2022
- Client
- Atrium European Real Estate
- Sectors
- Fashion and Luxury
- Services
- Art Direction, Branding and Graphic Design
New Look & Feel
Atrium Promenada is a unique place on Warsaw's map — a shopping center that combines luxury, style, and modernity. Our goal was to emphasize the gallery's prestigious character and its role as a center of fashion, lifestyle, and elegance. The new creative line was designed not only to stand out from the competition but also to communicate the unique shopping experience that Atrium Promenada offers.
Objectives
Strengthen Atrium Promenada's image as a modern and prestigious shopping destination.
Build an aspirational message for customers seeking not only products but also unique experiences.
Highlight the combination of fashion, architecture, and lifestyle in one place.
Ensure a consistent and recognizable visual identity tailored to the target audience.
Fashion and Lifestyle in Focus
The creative line draws from fashion-lifestyle inspirational mood boards. The visual language combines carefully selected frames, textures, and details, creating a harmonious narrative that conveys the style and emotions of unique experiences.
Digital
Animated versions of Key Visuals on screens within the center and on social media add more expression to the campaigns and strengthen the message.
Grid
Thanks to a clear structure, the grid was prepared to allow easy adaptation to:
External media (billboards, citylights, store windows).
Digital materials (social media, internet banners, the gallery's website).
Internal communication within the shopping center (posters, multimedia screens, POS materials).
Outcomes
The new creative line for Atrium Promenada contributed to strengthening the shopping center's image as a place not only for shopping but above all for lifestyle — a place of meetings, inspiration, and unique shopping experiences. The fashionable, modern, and consistent brand image increased its recognition and attractiveness among customers.
Credits
- Agency
- Walk Creative
- Art Director
- Przemysław Górecki
