Flyspot
Big Idea, Branding and Strategy
New Visual Identity
Versace & Trendy Opticians
For an exclusive event at Trendy Opticians featuring Versace, we designed a set of promotional materials including gift bags and invitations – all tailored to reflect the brand’s premium character.
About
- Year
- 2023
- Client
- Trendy Opticians
- Sectors
- Fashion and Luxury
- Services
- Branding and Graphic Design
Promotional Materials
Gift Bags – Designed with a dominant custom pattern and centrally placed event branding, these bags exude sophistication and align seamlessly with the event's upscale ambiance.
Invitations – Maintaining a consistent aesthetic, the invitations feature a sleek black envelope, emphasizing the event's exclusive nature and high-end appeal.
Graphic Motif
The visual concept centers around a bespoke pattern inspired by signature elements of the Versace brand:
The iconic Medusa emblem, set within geometric Greek ornaments.
Baroque embellishments, adding layers of elegance and extravagance to the composition.
A premium color palette combining black, pink, and gold-yellow accents, reinforcing the luxurious character of the brand.
Outcomes
The comprehensive design approach resonates with Versace's DNA — luxury, extravagance, and timeless elegance — enhancing the prestige of the event and leaving a lasting impression on attendees.
Credits
- Agency
- Walk Creative
- Art Director
- Przemysław Górecki
