Amica for living
Big Idea, Branding and Graphic Design
Brand Refresh
Hej! IKEA
IKEA has been present in Poland for over 60 years, playing an important role as an employer and economic partner. To mark this milestone, we created a series of 8 large-scale murals displayed in major Polish cities and towns where IKEA factories operate.
About
- Year
- 2024
- Client
- IKEA
- Sectors
- Retail
- Services
- Art Direction and Big Idea
#POSITIVEIMPACT
As the undisputed leader in home furnishings, IKEA launched the #PositiveImpact campaign to highlight the brand’s influence on both the Polish and global markets. The campaign featured a series of hand-painted murals illustrating IKEA’s legacy, values, and key facts about its presence in Poland. It also included a two-minute animated video that brought the story to life in digital form.
The project was created in collaboration with renowned illustrator Martyna Wójcik-Śmierska, whose signature style gave the murals a distinct and memorable character.
Objectives
Showcase IKEA’s long-standing presence in Poland: Over six decades as a major employer and business partner.
Emphasize Poland’s global significance: One in five IKEA products sold worldwide is made in Poland.
Celebrate the people behind IKEA’s success: Nearly 100,000 Polish specialists contribute to the brand’s growth and innovation.
The Murals
Murals were painted in Poland’s largest cities — Warsaw (two locations), Wrocław, Bydgoszcz, and Kraków — as well as in IKEA production hubs: Olecko, Zbąszyń, and Lubawa.
The illustrations tell IKEA’s story, from its founder Ingvar Kamprad and the first store in Warsaw, to global product distribution. The visual style draws inspiration from IKEA’s iconic instruction manual characters.
Local references — like Nicolaus Copernicus in Lubawa or bagpipes in Zbąszyń — were included alongside global symbols like planes, cranes, and camels delivering flat-packed boxes, reflecting IKEA’s international scale.
Outcomes
Increased brand awareness: The murals and animated video drew public and media attention, highlighting IKEA’s role in Poland.
Stronger community engagement: Local storytelling resonated with audiences and built emotional connection.
Industry recognition: The project was awarded a Behance Feature for creativity and execution.
Credits
- Agency
- Walk Creative and VMLY&R
- Mural Production
- Good Looking Studio and Wake up time and Wake up time
- Video
- Another Perspective
- Account Manager
- Katarzyna Imiela
- Client Service Director
- Olga Chełchowska
- Creative Director
- Bartosz Jaroszewski
- Ilustrator
- Martyna Wójcik-Śmierska
- Motion Designer
- Elżbieta Stechnij
- Senior Art Director
- Przemysław Górecki
- Senior Copywriter
- Piotr Zygmunt
