Jägermeister
Art Direction, Campaigns and Strategy
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Hej! IKEA
The #PositiveImpact campaign was created to highlight IKEA Poland’s role on both local and global stage. We created 6 murals in Poland’s largest cities to show that every 5th IKEA product worldwide is made in Poland.
About
- Year
- 2024
- Client
- IKEA
- Sectors
- Retail and consumer services
- Services
- Art Direction and Big Idea
#POSITIVEIMPACT
IKEA, the undisputed leader in home furnishing, has been present in Poland for over 62 years. The #PositiveImpact initiative aimed to inform the public that every fifth IKEA product worldwide originates from Polish factories—and to show how those products travel from Poland to homes across the globe.
Idea
We translated a simple message — from Polish factories to homes around the world — into an equally simple but impactful visual form. Using graphic language and the symbolic shape of the classic IKEA cardboard box, we illustrated the brand’s international reach. These visuals were transferred onto large-format city walls to become eye-catching, public-facing statements.
Murals
The murals were created in high-traffic, visible spots across major urban centers: Gdańsk, Łódź, Poznań, Katowice, and two in Warsaw. This strategic placement ensured wide exposure and engagement from a broad and diverse audience.
Efekty
Increased awareness: The murals captured the attention of both locals and tourists, raising awareness of Poland’s key role in IKEA’s global production.
Enhanced brand image: The campaign reinforced IKEA’s position as a brand deeply engaged in the local economy while underlining its global reach.
Credits
- Agency
- Walk Creative
- Mural Production
- Good Looking Studio and Wake up time
- Senior Art Director
- Przemysław Górecki
- Senior Copywriter
- Piotr Zygmunt
