Hej! IKEA | Górecki Studio ![IKEA Hej! IKEA Murale Karton Katowice noc panorama realizacja](https://gorecki.studio/_static/storage/uploads/54e70c05-3f19-412f-aef7-e72ab7936b62/ikea-hej-ikea-murale-karton-katowice-noc-panorama-realizacja.jpg/crop_1581_2802_2589_257,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-katowice-noc-panorama-realizacja.jpg?signature=ea8ff5b77ae63534e44b04b569909ee530dfde80f0f8d0096a58ca021c7c5d8c) Hej! IKEA =========== The #PositiveImpact campaign was created to highlight IKEA Poland’s role on both local and global stage. We created 6 murals in Poland’s largest cities to show that every 5th IKEA product worldwide is made in Poland. About Year 2024 Client IKEA Sectors Retail Services Art Direction and Big Idea #POSITIVEIMPACT ----------------- IKEA, the undisputed leader in home furnishing, has been present in Poland for over 62 years. The #PositiveImpact initiative aimed to inform the public that every fifth IKEA product worldwide originates from Polish factories—and to show how those products travel from Poland to homes across the globe. ![IKEA Hej! IKEA Murale Karton Header 16x9](https://gorecki.studio/_static/storage/uploads/425d6464-2825-4ccc-b6fb-5ab6198b1b73/ikea-hej-ikea-murale-karton-header-16x9.jpg/crop_1920_1080_0_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-header-16x9.jpg?signature=20079d44620fad134d09e128a7cd09f2064ade5dd79062530b913ec19dc3634c) Idea ------ We translated a simple message — **from Polish factories to homes around the world** — into an equally simple but impactful visual form. Using graphic language and the symbolic shape of the classic IKEA cardboard box, we illustrated the brand’s international reach. These visuals were transferred onto large-format city walls to become eye-catching, public-facing statements. ![IKEA Hej! IKEA Murale Karton STRANDMON](https://gorecki.studio/_static/storage/uploads/78df37ea-aaf8-4275-9e55-51fecd1d4123/ikea-hej-ikea-murale-karton-strandmon.png/crop_2560_2560_0_0,fm_png,q_80,w_1000/ikea-hej-ikea-murale-karton-strandmon.png?signature=8ebba85c3d6085eeefb435aa90c0448a186a123b6602b46d5fdb95e4926cc068) ![IKEA Hej! IKEA Murale Karton BEKVAM](https://gorecki.studio/_static/storage/uploads/78df37ea-aaf8-4275-9e55-51fecd1d4123/ikea-hej-ikea-murale-karton-bekvam.png/crop_2560_2560_0_0,fm_png,q_80,w_1000/ikea-hej-ikea-murale-karton-bekvam.png?signature=3d1fe4185c6c7d0eb1ec3e2dafae1840d33fcc507b639fad6b6c2cd9340a1791) ![IKEA Hej! IKEA Murale Karton Set 2](https://gorecki.studio/_static/storage/uploads/a308591f-7020-4ea2-b625-84f8e64f5988/ikea-hej-ikea-murale-karton-set-2.png/crop_2560_1440_0_0,fm_png,q_80,w_1000/ikea-hej-ikea-murale-karton-set-2.png?signature=bd822fb678796b603f31bdb2cfaa100af9742e0d25141be1dadb982147886cbc) ![IKEA Hej! IKEA Murale Karton Set 1](https://gorecki.studio/_static/storage/uploads/a308591f-7020-4ea2-b625-84f8e64f5988/ikea-hej-ikea-murale-karton-set-1.png/crop_2560_1440_0_0,fm_png,q_80,w_1000/ikea-hej-ikea-murale-karton-set-1.png?signature=5b9ebed34f3ae48ed2bed616ebba5b8d8e444ecc4c38628696225c69c5aae52c) Murals -------- The murals were created in high-traffic, visible spots across major urban centers: Gdańsk, Łódź, Poznań, Katowice, and two in Warsaw. This strategic placement ensured wide exposure and engagement from a broad and diverse audience. ![IKEA Hej! IKEA Murale Karton Gdańsk dzień panorama realizacja](https://gorecki.studio/_static/storage/uploads/597a9d16-5d25-4676-a8cf-fee314637b77/ikea-hej-ikea-murale-karton-gdansk-dzien-panorama-realizacja.jpg/crop_5304_2980_0_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-gdansk-dzien-panorama-realizacja.jpg?signature=b345ffec3599c14c0ad42fa875911cb0829b7b7c8d0b8d168175c70544c99c4d) ![IKEA Hej! IKEA Murale Karton Warszawa dzień realizacja](https://gorecki.studio/_static/storage/uploads/212c380b-9d35-41d4-bcd1-d54d5c23be72/ikea-hej-ikea-murale-karton-warszawa-dzien-realizacja.jpg/crop_1253_1252_82_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-warszawa-dzien-realizacja.jpg?signature=912137a211c742aabd59ae3f03e16a22ca58bbd12a4a2807aad20bc2e8a54b3d) ![IKEA Hej! IKEA Murale Karton Warszawa noc realizacja](https://gorecki.studio/_static/storage/uploads/212c380b-9d35-41d4-bcd1-d54d5c23be72/ikea-hej-ikea-murale-karton-warszawa-noc-realizacja.jpg/crop_1244_1243_312_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-warszawa-noc-realizacja.jpg?signature=1b425eb69d0ceb7b93199a9eaa307353e7286ced1eff2f4a792b3cb7b6b9da98) ![IKEA Hej! IKEA Murale Karton Katowice dzień realizacja](https://gorecki.studio/_static/storage/uploads/691c0478-5400-44a1-b1d5-04f915eb6731/ikea-hej-ikea-murale-karton-katowice-dzien-realizacja.jpg/crop_5464_3640_0_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-katowice-dzien-realizacja.jpg?signature=79d68d688d5bac67a99241157e076963b69702619d9d3d0d8eec1498651854fb) ![IKEA Hej! IKEA Murale Karton Katowice noc realizacja](https://gorecki.studio/_static/storage/uploads/bf54db6d-4bf2-4b78-ba31-f1df41ae0a44/ikea-hej-ikea-murale-karton-katowice-noc-realizacja.jpg/crop_2732_1820_0_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-katowice-noc-realizacja.jpg?signature=2403692e2d2aa59c6d2e3d1d4952909978040d1e915023c1eafd4ef4ec8015ad) ![IKEA Hej! IKEA Murale Karton Łódź noc realizacja](https://gorecki.studio/_static/storage/uploads/9b90dce7-7bb2-4dd6-b138-136785c71c77/ikea-hej-ikea-murale-karton-lodz-noc-realizacja.jpg/crop_1366_1366_341_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-lodz-noc-realizacja.jpg?signature=3b9fc314feb577e6aec9a0376e0f2b394ec244d357b6a2d90929718d1d454440) ![IKEA Hej! IKEA Murale Karton Łódź dzień realizacja](https://gorecki.studio/_static/storage/uploads/9b90dce7-7bb2-4dd6-b138-136785c71c77/ikea-hej-ikea-murale-karton-lodz-dzien-realizacja.jpg/crop_1252_1252_312_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-lodz-dzien-realizacja.jpg?signature=001e75d2f6af3cf972038bc1c66ce4821bed792778586f728f4c974d845890ff) ![IKEA Hej! IKEA Murale Karton Łódź noc realizacja 2](https://gorecki.studio/_static/storage/uploads/0ec9f17d-4518-466c-981e-c2b0dfe58e40/ikea-hej-ikea-murale-karton-lodz-noc-realizacja-2.jpg/crop_3750_2503_0_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-lodz-noc-realizacja-2.jpg?signature=f68a1370ae1f67666f99b4ee985c353b325540e29281fd915d4c27ea137f814f) ![IKEA Hej! IKEA Murale Karton Poznań noc realizacja](https://gorecki.studio/_static/storage/uploads/5df0d17d-83b0-48c0-a153-6c543e03d861/ikea-hej-ikea-murale-karton-poznan-noc-realizacja.jpg/crop_1335_1335_518_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-poznan-noc-realizacja.jpg?signature=89dc239d36002e40514f6328a44306c5fde9c1c26c93239c4729bf3f193b4bd5) ![IKEA Hej! IKEA Murale Karton Poznań dzień realizacja](https://gorecki.studio/_static/storage/uploads/5df0d17d-83b0-48c0-a153-6c543e03d861/ikea-hej-ikea-murale-karton-poznan-dzien-realizacja.jpg/crop_1327_1327_290_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-poznan-dzien-realizacja.jpg?signature=3ab38bb80496f824013f92e8e1aeb3f738416e7125e24c9e946af04a512f620d) ![IKEA Hej! IKEA Murale Karton Gdańsk dzień realizacja 2](https://gorecki.studio/_static/storage/uploads/029397ec-b1dd-4d55-9816-bbd0f4908656/ikea-hej-ikea-murale-karton-gdansk-dzien-realizacja-2.jpg/crop_6842_4561_0_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-gdansk-dzien-realizacja-2.jpg?signature=e6afd36fc5edeb4f6fb23a8987d2bc1a61a679930b369e07ddedfa61e966deb9) ![IKEA Hej! IKEA Murale Karton Gdańsk noc realizacja](https://gorecki.studio/_static/storage/uploads/d8381355-bd45-4030-9905-7d5d226f00ee/ikea-hej-ikea-murale-karton-gdansk-noc-realizacja.jpg/crop_2283_1521_0_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-gdansk-noc-realizacja.jpg?signature=3a2a6c21c2b8a7a4e41a052493d32ff6e54ad3c17fefd2146bb6a57f94ec5e8c) ![IKEA Hej! IKEA Murale Karton Gdańsk dzień realizacja](https://gorecki.studio/_static/storage/uploads/d8381355-bd45-4030-9905-7d5d226f00ee/ikea-hej-ikea-murale-karton-gdansk-dzien-realizacja.jpg/crop_2213_1228_0_0,fm_jpg,q_80,w_1000/ikea-hej-ikea-murale-karton-gdansk-dzien-realizacja.jpg?signature=34d37e881352827115a36f32d0c27f9e77f4a1922a026ebd9f1d4e36e6e39c42) Outcomes ---------- - **Increased awareness**: The murals captured the attention of both locals and tourists, raising awareness of Poland’s key role in IKEA’s global production. - **Enhanced brand image**: The campaign reinforced IKEA’s position as a brand deeply engaged in the local economy while underlining its global reach. ![]() Credits Agency Walk Creative Mural Production Good Looking Studio Senior Art Director Przemysław Górecki Senior Copywriter Piotr Zygmunt Up next --------- [ ![Jagermeister Zapoluj na nagrody sklep plakaty i palety](https://gorecki.studio/_static/storage/uploads/e7bfa5c2-8638-4f8e-83f3-e136eb2b89f1/jagermeister-zapoluj-na-nagrody-sklep-plakaty-i-palety.jpg/crop_3074_3072_1122_0,fm_jpg,q_80,w_1000/jagermeister-zapoluj-na-nagrody-sklep-plakaty-i-palety.jpg?signature=92805bba62d541dfeaf197739ec516b6f3b0a243f1f60f81d0547e46fd8583d8) Jägermeister Art Direction Campaigns and Strategy Zapoluj na nagrody ](https://gorecki.studio/en/works/archive/jagermeister) [ ![Huawei header](https://gorecki.studio/_static/storage/uploads/d4381fb9-f5b2-43cc-95d4-cf3a3564bf03/huawei-header.jpg/crop_1043_1042_138_15,fm_jpg,q_80,w_1000/huawei-header.jpg?signature=2ac2bf2c124bc5e76a66b8d6327f2e771461c6938a412a273a316de9af61c4db) Huawei Campaigns Graphic Design Social Media and Web Design Summer Hits ](https://gorecki.studio/en/works/archive/huawei) Close menu Find work by client, type, year The website uses cookies. 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